Facebook is under fire and lots of people are concerned with privacy issues regarding the social media platform. But it’s still an effective way for most of us to reach our audience. Recently, on the Chamber of Commerce Professionals group, a chamber pro asked whether other chambers had multiple chamber Facebook pages or stuck with only one, posting everything to that page.
It’s a good question.
Should you have separate pages for your young professionals, large events, and mastermind groups, for instance? Perhaps. Read on for the pros and cons of multiple chamber Facebook pages.
Should You Have Multiple Chamber Facebook Pages?
Multiple chamber Facebook pages allow you to:
- target a single demographic effectively.
- rank high for a particular keyword like your festival name in an area dedicated just to that.
- experiment with more targeted marketing campaigns.
- achieve greater visibility with more locations.
- connect with a specific demographic like tourists for your festival, knowing that they want a different type of discourse from that of your business members. (It makes switching hats easier.)
- get reviews on specific parts of your chamber program. For instance, if you have an event page for a local festival, people can leave reviews just for that festival as opposed to leaving a review of the event on the chamber page and people wading through other content to find what they want to know about the event.
Multiple chamber Facebook pages are not all fun. There are some drawbacks to them such as:
- more time spent posting to multiple pages (this can be automated to a certain extent).
- more time spent listening and answering questions on the pages.
- finding good content for multiple pages.
- keeping up on the analytics of the pages.
- keeping your tone consistent but interesting to the demographic represented on that page.
- making changes across multiple pages or maintaining Chamber Facebook groups instead of just one place (like in the case of changing the chamber’s address).
What do you think? Are you in favor of creating a more personalized and targeted experience or do you like the simplicity of everything being located in one place?
Check out what these chamber pros had to say on the topic.
A must read for all Chamber Professionals...