There are tons of articles on how to get more likes on your Facebook page but there’s a big difference between what social media business advisers are telling you and what works for chambers. The biggest difference is audience. If you’re a solopreneur who sells to the world, you’re going to go about getting likes a little differently than an organization that benefits by reaching a very localized market. Chamber Facebook likes have a much narrower scope.
How to Get More Likes on Your Chamber Facebook Page
Interaction. First, interaction is key. You must be strategic about it. Posting your hours or your next event must be presented in a way that people will respond to.
Tag people. Tag people when appropriate, like when they were involved, it’s a compliment, or you know they’d be interested in it. Do not tag them just because they have a big social following.
Compliment your community. People love to feel good about the community they live in. Share things that will make this happen.
Use inspirational quotes. People just love those things.
Pay for them. Facebook has some amazing targeting available now and you can get more likes by sponsoring a popular post or running an ad inviting people who meet your designated demographic to like your page. However, if you do this make sure you continue to serve up fantastic content. They will like you because you asked but they won’t stay a fan unless you give them something of value.
Post often and consistently. They need to see you to like you.
Fill in your page. Make sure you fill in all fields on your page. This will help people find you. Again, they can’t like you if they can’t find you.
Recruit ambassadors. It often feels weird to be the first person to like or comment on something. For that reason it’s helpful to have a group of people you can count on to like or comment on your Facebook posts early on. Some chambers use social media or digital ambassadors, others recruit staff to like posts.
Always ask for engagement or input, even when posting blogs. Use teasers in content so people are enticed into clicking on it. As a chamber, the best, most worthwhile likes will be from people in your community. Don’t cast a wide net soliciting everyone for chamber Facebook likes. Look for those who can have the biggest effect on your membership — people who are in a place to join and/or renew.
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