Member to member discounts can be a great way to promote congeniality and good will among your members as well as encourage shopping local by giving them discounts to do so. If these discounts are exclusive to chamber members it can also be a solid recruiting tool.
A member of the Chamber of Commerce Professionals Group on Facebook recently asked other chambers how they run theirs. Here are some of their suggestions:
Starting a Chamber Member to Member Discount Program
Issue a Card and Market Discounts
The Dundalk Chamber of Commerce purchases yearly membership discount cards. When they bring a new member on they ask if the business wants to be a part of it and if so, what the discount will be. Every month they feature the discount in the newsletter. Members have the opportunity to change the discount at any time.
Offer a Discount Members Will Notice
One chamber recently added a fuel discount to its member to member discount program. That kind of savings could mean big deals for members. The chamber noticed that a discount like that made other businesses offer larger discounts as well.
Call Them Out
You need to advertise your member to member discount program in order to get people involved but nothing will help its growth like reaching out directly. The Basalt Colorado Chamber of Commerce found that many of their member businesses needed help thinking of a discount.
They found working with gyms and retail stores was a good place to start and a natural fit for a M2M program.
Put Some Numbers Around It
Marketing is the key to any successful program so make sure people not only know about it but know how these cost savings from the program could help them pay for their member dues. Tie some numbers into your pitch and watch them participate.
If you’d like to be part of the member to member discount program conversation, click here.