Small chambers need to be heard when it comes to advocacy. So how do you ensure your voice and message are considered when they don’t bring the political pull the larger chambers have?
Tips to Help Make Your Small Chamber Voice Louder
If you’ve ever organized anything you probably know that when you place like things together, the amount of what you have in front of you appears larger. The same is true of government affairs. An organized consistent message gets heard. It sounds louder and appears more professional. Many voices speaking as one gives amplification to the message. Whereas, many voices shouting at different times about different things just sounds like noise. The first thing you want to do is organize your efforts. You can do this through the following ways:
- Recruit a government affairs committee to help set the legislative interests of the chamber. If volunteers are a problem, try organizing something virtually. Allow people to ring in online from the comfort of their Internet connection, wherever that may be.
- Create social media posts to make sharing easy. If you want support, ask for it. If you want them to share their support online, give them the tools to do so.
- Host a breakfast info session or a brown bag lunch to introduce your issues. Invite speakers. This is another thing that can be done virtually.
- Become an issue expert or find someone who can be.
- Add your stance to your email signature. For instance, Stand with the Chamber and Support Issue 1 on November 4.
- Make your legislative initiatives visible to everyone on your website.
- Tell the story behind your issues. People are rarely persuaded by legislative language. Show what it will mean for your community.
Making the most of your small chamber’s resources is important in constructing a coherent legislative message. Download the free Consistent Messaging Checklist for Best Practices in Government Affairs