• Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest

Frank J. Kenny's Chamber Pros Community

Chamber of Commerce Training and Resources.

  • About Us
  • Our Services
  • Free Resources
  • CPEd Login
    • Login
  • Contact

Using a Content Calendar to Get the Most from Your Chamber Content

In the first part of this two part blog post on posting more efficiently we covered the discovery phase and how knowing what you’re posting and what you’re not can help you achieve a nice mix. Now let’s get down to filling in the blanks of your content calendar.

Should the chamber use a content calendar?
Using a Content Calendar to Get the Most from Your Chamber Content

 

Why Your Chamber Needs a Content Calendar

Most chambers don’t think a content calendar is necessary because they just look to post 4-6 posts a day over several social media profiles. They can stack their posts in Buffer or Hootsuite and schedule them in advance. No reason to create a calendar.

But creating a calendar will help you spend less time on your content curation. Here’s how:

First ensure you have a content calendar that has all of your open slots listed. If you post Monday-Friday 5 times a day on Facebook, once on Instagram and 3 times on Twitter a day, create a spot for each profile, at each time, on each day. Think of them as content appointments.

Let’s assume you have some consistent content every week, maybe you post to a blog, maybe you receive content from another source, either way it’s content you know you will have every week. You don’t have to farm for it.

Stick that content into where you normally would post it on the calendar.

For example, if you post your blog post the day it goes live. How many times do you post it and across which platforms? If you’re only posting it once to Twitter, you’re not using it enough. Spread it out over 3-4 days posting at different times. Don’t do multiple posts to Instagram or LinkedIn but do so for Facebook and Twitter. Each time you post it, give it a different intro. You’d be surprised how different wording appeals to different people.

With one piece of content you should now have 3-4 Twitter spots filled over the next few days. Move onto your next piece and do the same. Rotate the times so the same piece of content is not always in the same time slot.

Continue with all of your given posts, now fill in the extra spaces with things from your members, spotlights on your town, etc.

Using a chamber content calendar accomplishes a number of things:

  • Ensures you’re sharing a good mix of content types.
  • Guarantees people who are logged in at the same time every day don’t see the same posts over and over.
  • Maximizes the impact and reach of your content.
  • Helps you recognize just how many event posts you’re doing.

You take a lot of time creating content, or obtaining it. Ensure you’re getting the maximum reach and use from it by plotting it out on a content calendar. If you’d like a free content calendar template, here’s a source for 8 free ones that you can tailor to your chamber needs.

By Christina Green

Search (1,500+ Articles)

Get the Chamber Pros Community ENewsletter. 7,247 subscribers. Don’t be left out. It’s FREE.

Frank’s Solutions to Your Chamber Issues…

Explore these new posts

  • Chamber Non-Dues Revenue: Affinity Programs Can Give it a Boost
  • Value-Added Chamber Memberships: How to Make Them Work
  • Lunch and Learn Topics: Pandemic Edition
  • The Ultimate Chamber Non-Dues Revenue List for 2021
  • Help! My Chamber is a Mess. How Do I Straighten It Out?
  • The Ultimate List of Chamber Marketing Ideas for Valentine’s Day
  • 6 Creative Morale Boosters Your Chamber Can Use
  • 10 Organizing Tips for Chambers (That Aren’t Painful!)
  • Are Business After Hours Events Being Ended by COVID?

Archives

Our Authors

Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.

Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith.
Faculty Member:

Institute for Organization Management

W.A.C.E. Academy

Chamber Pros Online Conference

WACE
ACCE

Testimonials

“This workshop was a major success and the attendees loved it.” -Mark Sturdevant, President/CEO La Habra Chamber Testimonials

Legal

Privacy Policy, Terms & Conditions
  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest

Copyright © 2021 · WordPress · Log in