Most content creators will tell you there are times when they hit a wall, when they feel like they have nothing new to write or share, that it’s all been done before. The famous writer of E.L. Doctorow faced this and he began writing about the wall he was staring at, and then the house that was attached to that wall, and the history behind it, and soon that time period came to life on the page and it became the well-known book (and later movie) Ragtime.
Now that’s a way to find content!
What other ways can you use ordinary events to inspire content?
Finding Content Ideas in Ordinary Places
Know What Works for You
Some people swear by last-minute inspiration and the less often they create content, the more they have stored up. Other will tell you content creation is like a habit and the more you indulge that habit, the easier it gets to create.
Only you know for sure what works for you. Try creating all your content at once for your blog or social media automated posts (you’ll still need to interact with people and that can’t be scheduled). How did that work for you? Next month try creating scheduled content each day. Which one do your prefer? Which one yields more ideas? Going with your creative flow is better than forcing yourself to create in a way that is not natural for you.
Now that you know how you work best, explore some ways to get new ideas such as:
Take a Walk
You’re always out and about anyway visiting members and attending events. Next time you are, set a goal to bring back one piece of content. It could be an image, a member business spotlight idea, or something worth blogging about (sometimes overhearing a conversation gives you an idea). If you actively look for it, you’re bound to find a gem.
Stare at the Twitter Fire Hose
Twitter has tons of information and it also has titles flashing by you. If you’re trying to think of a blog post it’s a good place to go. Reading other titles will often bring up ideas that fit your audience. Don’t use other people’s titles or content verbatim. Use them to inspire your own. Sometimes you’ll disagree so vehemently with a post that you need to express your opinion, other times you’ll see a word that inspires a topic.
Pick up the Phone
What are people asking you? I know this can be scary, but sometimes you hear the same question over and over. Turn that into content either in blog form or posting the answer to social media. Helpful information is valuable information to your audience.
No matter how frustrating content creation can be, if you do it well and create content your audience finds valuable, you will become a trusted resource for them, and they’ll turn to you the way people used to turn to their newspapers or famous writers turn to their walls.