Making someone feel good goes a long way to building a relationship, particularly if that feel good moment makes the cash registers ring. (I’m showing my age using a phrase like that.)
But often making chamber members feel good is similar to navigating compliments and time spent with your kids. Too much time with one, makes another feel jilted. Too many compliments in one direction cause the other to accuse you of playing favorites.
Here are several proven ways to impress chamber members.
Proven Ways to Impress Chamber Members
- Create a holiday gift-giving catalog or article mentioning all your members that sell goods or services. This doesn’t have to be in print. Electronic options are many.
- Run a Facebook ad for members who specialize in a certain service for the holidays. For instance, spa providers as a gift-giving option.
- Drop off treats on occasion. A tasty surprise makes an impression.
- Become their customer. This one is difficult for every industry in town because of member jealousy. But if there’s a member business that you could make the rounds in, like visiting every coffee shop in town, then do so. Bonus if you write them a nice review (as yourself, not the chamber).
- Remember special things about them. Remember the things you discuss with them and send them additional information or something that reminded you of them and your conversation.
- Retweet their content.
- Quote their blogs.
- Contact them for reasons other than dues and event tickets.
- Host a cash mob at their business.
- Notice something they do well and compliment them on it. For instance, if you love their Instagram posts, tell them. Then ask them if they’d be willing to share the secrets of their success. This could be done in a Lunch and Learn, an interview, or through an article you’d share with members. Learning from other businesses on how they’re achieving success is very powerful.
It’s not hard to impress chamber members. It just requires the good old-fashioned ways of making someone feel good by noticing, complimenting, and helping them.
A must read for all Chamber Professionals...