Content curation takes time. Finding the perfect pieces to share and setting a schedule is a drain. But it’s not something to skimp on. There’s a large population of your community that thrives on the Interwebs.
In this two part series I’ll show you how you can bring some order to your posting, get the most out of your content with a schedule, and streamline your content dissemination.
Today we’ll cover the discovery phase and tomorrow we’ll talk about how you can uncover missed posting opportunities with a content calendar.
Get a Handle on Your Content
This is a method of self-discovery. It’s not about analyzing the popularity of each post. That’s later on. This is merely intended to get a grasp of what you’re sharing and when.
The first step in streamlining your content curation is the perfect job for an intern or a volunteer. Set up a spreadsheet that features columns for date, post, post type, purpose, and columns for all of your social media profiles. Now using this spreadsheet, analyze your last month’s worth of content.
In the first column add the date of the post. The next column should contain the actual post. The column after that should list the type of post it was. These will be specific to you but common posts for chambers are events, new chamber member introductions, member spotlights, volunteer/business recognition, etc.
The next column should feature the purpose of why you shared this content. Your purpose should always be one (or more) of the following:
If the post has more than one purpose – great, but it should always be one of those things.
Next place a time that you shared it in the column of the corresponding social profile it was shared on. It doesn’t have to be exact but you do want the hour and a.m. or p.m. If you shared it on multiple profiles list the times for each profile in the corresponding column.
Analyze Your Content
Now sort your sheet by the type of post. Notice a pattern? Are you heavy on event posts and light on sharing non-chamber content. Do you post a large number of new member welcomes and not much else?
Next sort by purpose. Does one type stand out more than another?
Now that you know what you’ve shared you realize where you have holes.
In part 2 we’ll discuss how you can use this newly obtained knowledge about your content curation to create a content calendar that will make finding content and posting it much easier.
Your content is probably a lot like many garages. There’s a whole munch of important stuff laying around and it doesn’t become useful until you dig it out and put it to work.