Log onto your personal Facebook stream. What do you see? Years in review? Sites that can help you find your most popular posts, friends who like your content the most, what your favorite food is based on the most common words you use in Tuesday posts? (okay, I may have made that last one up.) Still quizzes and Facebook are wildly popular.
Remember how popular the word clouds of your most commonly used words on Facebook were a month or so ago? You couldn’t log in without seeing one of your friends sharing theirs.
The speed with which these types of sites and posts spread is mind-blowing. It seems we all want to know a little more about ourselves, even if it’s at the cost of our own privacy. We long to see our past selves (Notice how popular Facebook’s recent memories feature is. It’s bad enough we’re posting our brag moments at the time they occur but now Facebook is giving us the power to make everyone relive them with us a second time.)
How Your Chamber Can Use Quizzes and Facebook
Chambers who use social media can learn a lot from quizzes and Facebook, and can create some great content are them.
People love to see past pictures of themselves. Sure, post last year’s pics when you’re getting ready to sell tickets for the event, but why not share some oldies and goodies with the crowd “throwback Thursday” style or go back through your older posts. You can do this easily by scrolling down to the right hand side of your business page and clicking on a year. Review your past posts and share one.
Include the benefits your members have used over the past year in a personalized renewal letter.
Create a year-in-review in pics and policies. Make a video or Animoto project out of it.
Share your favorite memories of 2015 with your audience, but make sure you focus on their role in your growth as well.
We are nostalgic and vain creatures. Facebook has proven that to us again and again. Employ some of its popular tactics to get more shares and increase the warm and fuzzies your members have in regards to your chamber.