Do you use swag at your events? Those tchotchkes actually do more than you might think.
Swag can do several things for your event. It can:
- bring people in the door. If it’s a popular giveaway someone might attend just to get one.
- give people a memento for a special occasion.
- provide a sponsorship opportunity for the chamber.
- make someone feel appreciated and serve as a thank you for attending.
But these things only happen when you have the perfect chamber swag for your event.
How do you find that exactly? Won’t just anything do?
How to Find the Perfect Chamber Swag
The perfect chamber swag for events depends on the kind of event you’re hosting and who’s in attendance. The swag should fit the occasion. An $85 a plate dinner deserves more than just a cheap key chain. Consider your theme and ticket price when deciding on swag. Also, keep in mind the type of event. If the event was a fundraiser, no one wants to see money being spent on something other than the cause.
Your audience also plays a large role in deciding on the ideal chamber swag. What will they enjoy? Cell phone business card holders are very popular but only among people who own cell phones.
The most important rules when selecting swag are that the item should be:
Ideally, it’s a combination of all three. But at least one is a necessity. And whether your chamber swag is or isn’t doesn’t depend on your opinion but that of your audience.
Chamber-provided Swag Ideas
So what are chambers using? Again, keep your event and attendees in mind, but here are some suggestions:
- Souvenir glasses with the event and date.
- Infused olive oil and vinegar (from a member)
- Theme-inspired. Heather Murch from the Parry Sound Chamber of Commerce shared, “We have stuck with really inexpensive “favours” that go with our theme. For example, at our magician-themed event this past year we had foil-wrapped chocolates that looked like cards on each place setting. The year before for our wildly popular Superhero Gala we had children’s superhero-themed favours from the dollar store. They were a hit and cost about $0.50 each!”
What do you do for chamber swag? Join the conversation here.