Frank posted an article the other day written by a member of a chamber of commerce. It was liked and shared by a number of the chamber professionals, and for good reason. While we can tell people all day and all night why joining a chamber is good for business, hearing it from an outside source is always preferable. For that reason I’ve compiled some great articles on why businesses should join their local chamber.
I’ve included two blogs and a question/answer on Quora. As a side note, if you haven’t killed some time on that site, you’ll be shocked at what you can learn there.
What a Chamber Does for Your Business
From the Grasshopper blog, which provides insights for entrepreneurs:
Is It Worth It To Join the Local Chamber of Commerce?
The article starts off explaining what a CoC is and quotes the Shapiro Group’s study that found most people were more likely to make a purchase from businesses that belong to the chamber versus those that did not. It also highlights the experiences of 5 entrepreneurs and the benefits they received from the chamber.
Why Join Your Local Chamber of Commerce?
This article appeared on AmercianBusinessMag.com. It too quotes the famous (in chamber circles) Shapiro study and includes a lot of other impressive stats. But we all know people don’t join for stats, unless they are accountants. The article lists benefits from 10 chambers of commerce as examples of reasons to join.
Should a Consumer-oriented Tech Start-up Join Local Business Organizations Such as Their City’s Chamber of Commerce?
This is a slightly different angle but a nice way to see the other side of things. It’s easy to come up with reasons to join but John Xavier, who answered this question on Quora (along with Jay Handler of Membership 180) provided that while it won’t hurt, there may be organizations that are better suited to handle the entrepreneurial and technology components.
Often chambers are seen as the business promoters of the local bankers and insurance salesman. People don’t think technology and innovative growth strategies. Part of getting people to join your chamber is not just giving them reasons why it benefits them, it’s breaking down old stereotypes of who you serve and what you do.
(Some) chambers are in need of rebranding in the eyes of their audience. Are you one of them? Are stereotypes about what you can do for certain types of business keeping you from helping all types? It might be time to ask those questions.