Maybe it was a scary English prof in college or a grammar school teacher who used her red pen a little too enthusiastically, but many people are hesitant to embrace content marketing and blogging because they think they can’t write.
Business writing is like cooking. Everyone can do it if they follow a recipe. You might not be the next Ernest Hemingway, but you can reach and effectively connect with an audience through words, I promise.
The biggest hurdle for many people is that they try and be someone they aren’t when they write. This feels uncomfortable to them and makes writing more of a task than a pleasure. In today’s world business writing isn’t about a hard sell. You needn’t worry as much about trickery and persuasion, as you should be concentrating on building a relationship through communication and helping people know, like, and trust you.
This is done through being yourself and allowing that personality and tone to sparkle throughout your words. If you’re a laid-back person, don’t feel like you need to write a blog post like Dr. Frasier Crane.
3 Tips to Better, Easier Blog Writing
Be Yourself. As the old saying goes, “Be yourself. Everyone else is taken.” Since the goal of writing for your chamber is to get people to know, like, and trust you, you want to be yourself. The biggest compliment you can get from your blog is someone meeting you for the first time and telling you they feel like they “know” you through your blog.
On the other hand, you don’t want someone to meet you and join the chamber and say, “I thought this group would be much different.” That sort of thing is false advertising, so be true to yourself and the organization you represent.
Write to Someone. You’re not writing a message in a bottle to be tossed out to sea. You should know your ideal chamber member and be writing to them about things they’ll find interesting and helpful. This means writing in a language that is true to you and your audience, including colloquialisms if that’s fitting. Don’t use marketing or corporate buzzwords in your chamber blogging. Words like “synergy” make members’ eyes cross.
Ditch “I” and “We” for WIIFT Words. Bloggers have a tendency to write about ourselves, and that’s a good thing if it’s a connecting moment like a story. But when you are asking something of your audience, like a call to action to join the chamber, it shouldn’t be about “we” or “I.” It must be about what’s it in for them. Save the reference to yourself for times you are building know, like, and trust. When you’re asking something of your audience, switch to what benefits them.
Writing is not the arduous task it appears. When you write in your own vernacular, to your ideal member, chamber blogging becomes as easy as having a conversation. Some people even dictate blog posts to themselves and transcribe them because they want the posts to sound conversational. Not a bad idea, if you’re stuck getting the tone down.
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