Milestone anniversaries are great ways to bring the community together and add a little celebration to your marketing. But how do you celebrate a chamber milestone in a way that will get you noticed and that your community will enjoy? Here are a few ideas from chamber professionals who have done it:
4 Ways to Celebrate Your Chamber’s Birthday/Anniversary
Party like It’s 1899
The St. Thomas & District Chamber of Commerce had a fun idea for their 125th anniversary. They got a sponsor to pay for the beverage and sold beer to members for what it cost 125 years ago, $.05 a glass!
Lesson learned: place a limit on how many you sell per person. At five cents, members can afford a lot of beverages.
Celebrate All Year
There’s no reason you have to do a special anniversary event. That’s just too much celebrating to cram into one day! Why not use your anniversary as an annual theme instead? The South Tampa Chamber of Commerce featured their 90th anniversary as a theme for their annual dinner. They also ” tried to incorporate the history of the chamber into everything we did.” The chamber shared historical photos and facts on social media throughout the year.
The Moore County Chamber of Commerce used gold coins at their banquet to celebrate their 5oth birthday/anniversary. They were a great hit. The Fall for 50 Campaign, preceded the event and managed to raise a lot of funds to cover their extra expenses at the anniversary banquet, including an after party, the coins, and a fall family gathering that they did to wrap up the year.
Celebrating an anniversary doesn’t have to be all about events. You can use your email signature to celebrate the accomplishment too. The Peterborough Chamber of Commerce added its “…banner to the bottom of our logo stating that it was our 125th anniversary. This allowed the celebration to be commemorated all year-long.”
They also “…did some digging through our history and told stories about things the Chamber had been involved in over the last 125 years, which all helped to solidify our “Strengthening Business” slogan. One of the quotes we dug up went something like this, ‘As long as there exists a difference between what a community is, and what a community should be, there is a need for the Chamber of Commerce.‘ A pretty relevant statement for one of the original Board Members…. At the same time, we used “This is not your Grandfather’s Chamber” to great effect, making the point that we are a powerful social media force in our community. So, in the end, we celebrated at every opportunity, but never did any one thing in particular.”
Have you celebrated in a special way? Join the conversation here.
Must read for all Chamber Professionals...