Oprah once said, “Don’t get in the mud with the pigs. You’ll get dirty and they’ll love it.” Here’s the truth chamber professionals don’t say out loud often enough: when your job is built on relationships, reputation isn’t just part of the work. It is the work. That’s why a disgruntled former employee or board member taking […]
Why Unusual Event Venues Might Be the Secret to Fixing Slumping Attendance
Where do you hold your Business After Hours? A local bank? The Chamber office? A restaurant? All good options but few of those will drive someone to attend based on location alone. If your Business After Hours attendance has been tanking recently, consider finding places that feel like a peek behind the curtain and a room full of […]
5 “New Year” Resolutions for Chamber Pros
Professional resolutions usually flop for one simple reason: they’re nebulous. “Be better at networking.” “Improve retention.” “Get more organized.” Then February hits, the needle hasn’t moved fast enough, and you lose sight of what you were actually trying to change. That’s why you need professional resolutions with impact, the kind you can execute on a […]
What High-Performing Ambassador Programs Do Differently
Is your ambassador program failing to thrive? Ambassador programs get stuck in the same rut for a predictable reason. We build them like a committee, then act surprised when it behaves like… a committee. A more useful lens is that an ambassador program is a mini-economy inside your chamber. People participate when the exchange is clear.They stay […]
9 Tactics to Protect Your Chamber’s Focus from “Urgent” Distractions
If your 2026 goals live in a strategic plan binder that doubles as a doorstop, you’re not alone. Chambers don’t miss goals because they lack ambition or don’t work hard. They miss because the work is relentless, the stakeholders are many, and “urgent” shows up like a micromanager. You can have a solid strategy and […]
Why Promoting Your Members Might Be Hurting Your Reach (And How to Fix It)
If your 2026 goal is “promote more members on social” but you’re concerned about what that might do to your Facebook reach, you are not alone. A lot of chamber pros are wondering is it better to hunt down member posts and reshare them, ask businesses to send content, or build something else entirely when […]
How to Create Low-Tech, High-Engagement Holiday Videos for Your Chamber
December is always a challenge. You’re trying to stay visible, relevant, and human while everyone is buried in events, year-end deadlines, and holiday noise. No one has any time for anything. That’s where creativity helps. Sure, you could post another “Happy Holidays from <insert chamber name>” graphic and call it a day. Or you could […]
A Smarter Content Strategy for Busy Chambers
Are you constantly scrambling for something to post? Do you feel overwhelmed with the work of feeding the content machine? Good news: you don’t need more ideas. You need better recycling habits.Think of your content like a Thanksgiving turkey. The first day is the main event. After that, you turn it into sandwiches, soup, and […]
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