This has been an incredibly long year since the shutdowns started. It’s worn on all of us, from chamber professionals to our members. While we (mainstream tech users) have been connecting online for nearly two decades, this is the first year where we only had online connections to rely on. Our staff was forced online […]
Diversity, Equity, Inclusion: What Chambers Need to Know (and Do) About DEI
Diversity, equity, inclusion. I am embarrassed to say that when I heard more and more communities striving to address issues with diversity, equity, and inclusion, I thought that was an individual decision and somewhat akin to implementing a marketing strategy–one that had best practices but not necessarily a right way or wrong way to implement […]
Twitter Spaces: How Chambers Can Use and Monetize Them
Do you use Twitter? Probably. How about Twitter Spaces? Never heard of it? It’s relatively new, but with anything social media, it’s best find out fast. Why it is taking off so fast? To begin with, it’s because so many people use Twitter. Athletes do. Professionals, kids, parents of those kids do. So do young […]
Working Moms: How the Chamber Can Help Momployees
There’s been a terrible, hidden cost of this pandemic for women, particularly working moms. The most recent federal funding bill addressed the need to help women reenter the workforce because so many of their careers (or current positions) were hampered by women having to take on the role of teacher for their children. What else […]
Immunity Nights: What Chambers Must Know–and Do–Now
Have you read the op-ed pieces recently? People on both coasts are clamoring for “Immunity Nights” as a way to help local businesses after Johns Hopkins professor Dorry Segev and Bloomberg School of Public Health professor Marty Makary published an opinion piece launching the idea in the Washington Post on February 25th . Will your […]
Chamber Non-Dues Revenue: Affinity Programs Can Give it a Boost
Are you looking for additional sources of chamber non-dues revenue? Have you thought about affinity programs? Affinity programs can make it possible for your chamber to increase its non-dues revenue with no additional efforts by directing people to things they’re already buying anyway. This could end up being one of your easiest sources of non-dues […]
Value-Added Chamber Memberships: How to Make Them Work
“Value-added” chamber memberships seem like a no-brainer, right? Of course. Every chamber professional wants to add value to their memberships. They want members to know that a chamber membership is valuable. But that’s not exactly what we mean in this context. Let’s explore what “value-added” memberships are and how you can leverage them to improve […]
Lunch and Learn Topics: Pandemic Edition
Boy, virtual events have certainly given us a challenge this year, not to mention finding lunch and learn topics during a pandemic. Not only can it be hard to engage people with multiple distractions in their households but we’ve also had to listen to people complaining about paying for virtual events. But regardless of the […]
