Frank J. Kenny's Chamber Pros Community

Any marketer or copywriter will tell you that no matter what you sell the customer (or member in a membership sales situation) messaging should always come down to “What does this mean to the customer?” It’s not easy boiling it down to what’s important to them because often they:(a.) don’t know what that is until […]

Are you a brand new Chamber President or CEO? Or maybe this isn’t your first rodeo but you’re wondering where to begin in a new situation. Perhaps you’ve been in the position for years, but curious about what else you could be doing. Whatever the reason, we’ve got valuable advice for you from the Chamber […]

Blame it on Burger King or Subway, but people want to have it their way. Basing membership dues on headcount instead of a tiered dues structure is a quick way to turn off a lot of businesses these days. With the downturn in the economy, value is critical to organizations. It’s difficult to show large […]

Do you know the problem with New Year’s resolutions? They’re so exciting and new at the beginning of the year. But according to research from the University of Scranton, by the end of February only about 8% of the people who made resolutions are still working on them and will see them through to completion. […]

It went by in a blur but here we are in the last week of the year. If you’re breathing a sigh of relief and hoping that all your small businesses did well … it’s not over yet. There are 6 business types that can benefit from a final Small Business Season push. We’ll get […]

We’re always looking for content ideas, right? Whether it’s blog posts, articles, newsletters, or social media post ideas, we can never get enough. While evergreen content (information that is relevant over a very long terms) is a powerful goal, these last few days before Christmas can be an ideal time to shine with targeted, timely […]

Do you watch Hallmark Christmas movies? They’re wildly popular because they always have a happy ending. The stories are often about people who have gotten off track and lost some sort of meaning in their lives. Most of us can identify with that, at least at some point. There’s no heavy lifting in this kind […]

Just moments ago it was Halloween and yet here we are in the final few days of what is usually the largest buying time of the year. How is it shaping up for your area? If you’re worried, we’ve got three big ways to help small business members of your chamber of commerce have their […]