Do you envy chamber pros from areas that are entertainment or tourist meccas? You know the ones … where their town name is in pop culture songs about going there? (Amarillo, we’ll be there by morning.) Do you long to bring in even a few tourism dollars with your limited (okay, maybe nonexistent) destination marketing […]
It’s Time to Showcase Your Chamber of Commerce Content
The new year is the perfect time to change things up in how you market and communicate your chamber of commerce content and resources for your members by adding easy-to-build content to your website. Wondering how you’re going to do this? We understand! You barely have the time to do what’s in your job description, […]
5 Business Trends Every Chamber of Commerce Must Leverage in 2022
Business trends are important because we need to understand them and leverage them whenever we want to grow our business community. It’s especially vital when we look back to the end of 2020 and how 2021 seemed like it would be the bright future we all needed. And yet here we are in a very […]
Small Business Season: The Story Behind The Community-Building Movement
Small (and local) businesses received a lot of “air time” this season as business organizations, media outlets, and even large businesses amplified the message that it’s important to “Shop Small.” But where did the idea of Small Business Season come from and how did it shape up this year for chambers across the globe? Why […]
Support Small Business: Why It’s a Big Deal
This year we participated in Small Business Season and invited chamber pros to do the same to support small business. The campaign has been tremendously successful for the communities that have made it a focus. We’ve seen many creative undertakings and have enjoyed all the posts. Why is it a big deal and how can […]
Countdown to Christmas: Marketing Ideas to Finish Small Business Season Strong
As of the moment I’m writing this, there are two weeks left before Christmas. If you are like me, you’re probably amazed (every year) how quickly the time goes between December 1st and December 24th. The calendar says that there are 23 days in that time span but I think it’s more like 3. Do […]
10 Promotional Ideas for Small Business Season
Large businesses have a huge advantage over small because of their name recognition and branding. That’s why it’s so important to promote Small Business Season. We’ve got 10 of our best promotional ideas for Small Business Season – from easy to a little more involved. But your small business members are worth the effort! Why […]
Small Business Season Statistics and Stories for Marketing
If you want to have a successful Small Business Season, there’s an element of education required. Your community may know it’s important to support small businesses (studies suggest that about 70% of consumers shop small at least once per month) but when they have to buy something, shopping small may not be their first thought. […]
