In today’s digital age, chambers of commerce and professional associations are under constant pressure to produce relevant and engaging content for their members. With limited resources and ever-expanding platforms, how can these organizations ensure consistent, high-quality content delivery? Enter Artificial Intelligence (AI). Why Use AI for Content Creation? The use of AI in content creation […]
No one would argue that the key to new memberships as well as retention is providing value for member businesses. But how do you do that in a world where everyone wants to be catered to? It’s difficult to scale. Here are a few tips as well as questions you can ask to help ensure […]
It’s terrific when you can do something for the chamber finances and something for your members. I’m talking about when you can bring in substantial non-dues revenue the kind that builds up the positive feelings your members (and the larger community) have for you, while also providing them with something beneficial. In today’s blog post […]
It finally happened. Your board approved a budget that would allow you to get some long-needed help. You want a general assistant. But your board thinks you would be better off with someone with a specific skill set–such as a marketer, membership salesperson, or a legislative person. Everyone wants the new addition to be a […]
On September 1, 2023, we lost a big name in music–Jimmy Buffet. As always happens when a celebrity passes, suddenly everyone is talking about him and his myriad contributions to entertainment. But Buffet’s popularity wasn’t because of his complex songs or his professionally-trained voice (he had neither). Buffet had something else. He became known as […]
The chamber board is one of the biggest factors in a heathy board. Here’s how you can give it your best.
If your chamber brand is feeling stale, it might be time for a rebrand. But before you go off and get lost in color and font choices, let’s get a few things straight. Hammering down these considerations will contribute to creating a solid brand from the beginning with fewer redos and a better outcome.
Economist and New York Times columnist wrote, “If you’re doing your job right, some substantial group of people [is] going to be mad at you.” If anyone knows this to be true, it’s the chamber of commerce professional. While you’re trying to support the business community, bring about greater prosperity, increase economic development programs, advocate […]