Ambassadors work as an extension of your staff. That can be incredibly helpful in accomplishing more with less. But when they’re not chosen thoughtfully, when expectations aren’t outlines and ambassadors don’t know what’s expected of them, there can be a big disconnect. There’s a lot more to running a successful ambassador’s program than “finding better […]
Finally, a Smarter Way to Track Chamber Member Needs in Real Time
Traditional member surveys fail for one simple reason: they assume your members have the time, attention, interest, and emotional energy to help you run your chamber. They don’t. And before you think, “But our board wants data,” let’s break down what they really want and how you might accomplish that. Yes, data matters. But a […]
Chamber Member Marketing Strategies for Revenue and Retention
A swipe-worthy menu of ways to turn membership into visibility, credibility, and leads. If you’ve ever heard “We joined for networking,” but deep down you know that was less about meeting new people and more about getting exposure,” congratulations, you’re a chamber pro. There are very few members who couldn’t use some kind of boost […]
A Quiet Warning Sign Many Chambers Overlook
Late January a weird. The shine of the holidays is long gone. The “new year, new energy” posts have been posted. Your board is back in motion. Your members are back at work. And now you’re staring at the real question: Did we actually start… or did we just resume? The end of January is your […]
When a Disgruntled Former Insider Goes Public
Oprah once said, “Don’t get in the mud with the pigs. You’ll get dirty and they’ll love it.” Here’s the truth chamber professionals don’t say out loud often enough: when your job is built on relationships, reputation isn’t just part of the work. It is the work. That’s why a disgruntled former employee or board member taking […]
Why Unusual Event Venues Might Be the Secret to Fixing Slumping Attendance
Where do you hold your Business After Hours? A local bank? The Chamber office? A restaurant? All good options but few of those will drive someone to attend based on location alone. If your Business After Hours attendance has been tanking recently, consider finding places that feel like a peek behind the curtain and a room full of […]
5 “New Year” Resolutions for Chamber Pros
Professional resolutions usually flop for one simple reason: they’re nebulous. “Be better at networking.” “Improve retention.” “Get more organized.” Then February hits, the needle hasn’t moved fast enough, and you lose sight of what you were actually trying to change. That’s why you need professional resolutions with impact, the kind you can execute on a […]
What High-Performing Ambassador Programs Do Differently
Is your ambassador program failing to thrive? Ambassador programs get stuck in the same rut for a predictable reason. We build them like a committee, then act surprised when it behaves like… a committee. A more useful lens is that an ambassador program is a mini-economy inside your chamber. People participate when the exchange is clear.They stay […]
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