If you want to grow your chamber membership and enhance your community’s trust, you can’t overlook the power of testimonials. Word-of-mouth marketing is believable and prompts conversions in a way no other marketing can come close to. Testimonials are a form of social proof that speaks volumes, especially when they come from trusted community voices. […]
How to Get a Great Headshot on Any Budget
If your professional headshot is more than a couple of years old—or, as one chamber colleague recently joked, “from high school”—it’s time for a refresh. Your headshot is often your first impression. Whether you’re applying for a board position, connecting with potential investors, or just networking at events, people will check your LinkedIn, your website, […]
8 Ways to Celebrate Small Business Month
It seems hard to believe that May is almost here. While some people are thinking about wedding and grad season, those of us who serve as the Voice of Business have our minds on another type of celebration. Each May, communities across the country celebrate Small Business Month—a time to recognize the large contributions of […]
Why Small Wins Might Be the Biggest Thing Your Chamber Is Missing
There’s been a lot of buzz around behavioral science lately—and for good reason. It’s a favorite topic on business podcasts, blogs, articles, and beyond. That’s because more people are realizing that if we understand how humans really think and act, we can design better systems, experiences, and results. If you haven’t studied behavioral science, we […]
Multi-Chamber Event Ideas Everyone Will Love
Have your chamber events become a rerun of the same characters exchanging the same tired business cards. If so, it stinks for you and your attendees. People will only come to so many chamber events where they see the same people before they feel like they’ve tapped the possibilities of leads and adding to their […]
Unlocking Digital Mastery: Must-Have Skills Every Busy Chamber Pro Needs Now
As a chamber exec, you’re juggling events, advocacy, member needs, and board meetings. The last thing you have time for is a deep dive into tech skills. Digital relevance isn’t optional—it’s essential. The good news? You don’t need to become a coder or digital marketing wizard overnight to lead effectively in this space. You just […]
Digital Advocacy in a Distracted World
Sure, chambers advocate for their members. But are you doing it digitally, too? You should be. Does the thought of advocacy bring smoky rooms and lobbyists in expensive suits to mind? Not anymore. The role of chambers in advocacy has always been clear: represent the voice of business, protect pro-growth policies, and build constructive relationships […]
Navigating the Chamber Donation Dilemma
As long as your chamber is seen as a pillar of your community, organizations will see you as a natural partner for them seeking sponsorship and donations. Your board members might even try to talk you into supporting their causes or sponsoring their kid’s little league team. That can be uncomfortable, especially if the person or […]
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