Marketing is everything when it comes to chamber event names and attendance. You’ve got to grab people’s attention because – when you factor in personal and professional lives as well as family activities – it’s likely your members are receiving a lot of invites. How do you make yours stand out? You know they aren’t […]
Law of Reciprocity: How It Can Help You Get More Sales
Chambers: this article on the Law of Reciprocity can be shared with your members to help them connect with their customers and increase their sales. Check out our shareable post on how the chamber can help businesses build know, like, and trust as well. Quid pro quo. You scratch my back, I’ll scratch yours. Do […]
How the Chamber Can Help Members with “Know, Like, and Trust”
Chambers, the following article is one you can use as part of your chamber marketing. Feel free to copy, paste and edit to insert your chamber name or to customize details about your chamber membership program. You are in a unique position to help businesses become more well-known, trusted, and liked. Often businesses feel the […]
The Chamber and Running for Political Office: Everything You’ve Been Afraid to Ask
What happens when a member, board member, or chamber staff member runs for political office? How should the chamber support them? What happens if they win? Here’s everything you’ve been afraid to ask … but should really know. The old phrase of “politics making for strange bedfellows” certainly can be true for a pro-business organization […]
Personalize Your Chamber Memberships: Appealing to Niche Interests
The average chamber member is anything but average. While you can crunch the data on average age, size of business, revenue, etc., it’s important to remember that each chamber member has very diverse interests. If you personalize your chamber memberships, you’ll appeal to many profitable niches. Your chamber can provide services and offerings that appeal […]
Electrify Your ACCE Conference Experience with These 15 Ideas for Once You’re Home
If you just attended the amazing ACCE conference for chamber executives, your mind is probably buzzing with all sorts of ideas. You likely connected with chamber pros who inspired you and you–no doubt–attended sessions that have you incredibly excited about what could be in your community. (If you found this while getting ready for this year’s ACCE conference, […]
ACCE Conference 2019 – Frank Kenny’s Top 10 Tips to Surviving and Thriving at the Convention
Are you attending the annual ACCE Conference in Long Beach, California? If so, get ready for a treat! This is one of the top educational experiences for chamber professionals in the world. It offers amazing sessions and tons of talented people exchanging ideas. But because there are so many opportunities it can be overwhelming. Plus, […]
The 2019 Guide to Promoting Your Chamber Event on Facebook
Promoting your chamber event on Facebook? Remember the old saying: fish where the fish are. When it comes to numbers and interests, most of your chamber members will be on Facebook. Even older generations are embracing it as an easy way to stay connected. Here’s our guide to leveraging Facebook for your chamber events. While […]
