As a chamber, you already have a member email list. But what about a chamber email list for prospective members? How are you marketing to and staying in touch with people who haven’t made up their minds about membership yet? Here’s how to build your chamber email list. Why You Need a Chamber Email […]
Email Marketing: Best Practices for Chambers
There’s a lot involved in getting email marketing right. When and how you send is important. So is your content. Subject lines, who it’s sent from…these are all components of good email marketing. But before you launch an email campaign, it’s essential you perfect the following email marketing best practices for chambers. What is Email […]
Improving Member Engagement – A Foolproof Strategy
Are you tired of hearing how critical improving member engagement is? Of course, it’s important but it can also seem like a resource drain trying to come up with new ways to get people to interact with you. Trying to work on member engagement can feel like being that lone kid in the first-grade sandbox, […]
Promoting Your Chamber Legislative Activities: Tips for Getting the Word Out
Chambers do an amazing amount of good and most of them have a hard time honking their own horn. On one hand, it’s getting easier these days to decide not to market the chamber legislative activities and efforts because people appreciate a much more subtle indicator of greatness. But you shouldn’t give it up entirely. […]
Light a Fire: 30+ Ways to Get Your Board Members More Involved
Wondering how to get board members involved? Assuming you have chamber board members… You do, right? You likely fall into one of two categories: Yay! My board members are awesome. Board members? I’ve been told we have some. If you’re still reading this article, we’re going to assume you fall into the latter category. Does […]
The One Article You Need to Read About Chamber Membership Drives
Whether you love them or dread them, membership drives are crucial for chambers. But if you go about them in the wrong way they can be more headache than happiness. There’s more to a successful membership drive than just raw numbers. Sure, you want more members but you want the right kind. If you […]
The Ultimate Chamber Guide: Host a Meet the Candidates Night
Politics is becoming a very contentious area these days. People are defriending those who don’t share their political persuasions. So why in the world would you want your chamber to become more political and host a meet the candidates night? Chambers must look out for the needs of business. As the voice of business, they […]
Tips to Get Your New Member On-Boarding Program Humming
They are now members. Yes! Time to fire up your new member on-boarding program. Don’t have one? It’s a little rusty? So what’s next? Obviously a celebration, right? Or information from a firehose? Or big bear hugs all around? What’s the first step to making them feel a part of your wonderful chamber? You have […]
