Do you know the main reason people subscribe to business newsletters? It’s for coupons and discounts. Your member-to-member deals can be a great benefit to your members but only if they know about them and take advantage of them. This, of course, requires marketing. Your marketing likely centers around letting members know what the program […]
Why People Don’t Join the Chamber (and what to do about it)
This article isn’t for everyone, obviously. But if you’re dissatisfied with the number of businesses joining your chamber or wondering why people don’t join the chamber, and you want to do something about it, keep reading. Ever wonder why membership is down or not at the level you were hoping for? This article highlights the […]
4 Quick Tips to Make Your Chamber Emails More Mobile-Friendly
If you’re using email campaigns to acquaint new members with your chamber benefits or you’re using email campaigns to recruit, in addition to persuasive copy and subject lines that beg to be opened, you need to consider one more thing. According to research from Hubspot, more than two-thirds of people these days are opening email […]
The Megalist of Chamber Social Media Post Ideas for Fall
I like to do these round-up posts every season because coming up with content ideas is tough. I think social media post ideas for fall can be even harder. It’s like looking for the perfect black dress. When you need it, nothing fits your taste. When you don’t need one, you see dresses everywhere. Let […]
Chamber Event Names – The Ultimate List
Marketing is everything when it comes to chamber event names and attendance. You’ve got to grab people’s attention because – when you factor in personal and professional lives as well as family activities – it’s likely your members are receiving a lot of invites. How do you make yours stand out? You know they aren’t […]
Law of Reciprocity: How It Can Help You Get More Sales
Chambers: this article on the Law of Reciprocity can be shared with your members to help them connect with their customers and increase their sales. Check out our shareable post on how the chamber can help businesses build know, like, and trust as well. Quid pro quo. You scratch my back, I’ll scratch yours. Do […]
How the Chamber Can Help Members with “Know, Like, and Trust”
Chambers, the following article is one you can use as part of your chamber marketing. Feel free to copy, paste and edit to insert your chamber name or to customize details about your chamber membership program. You are in a unique position to help businesses become more well-known, trusted, and liked. Often businesses feel the […]
The Chamber and Running for Political Office: Everything You’ve Been Afraid to Ask
What happens when a member, board member, or chamber staff member runs for political office? How should the chamber support them? What happens if they win? Here’s everything you’ve been afraid to ask … but should really know. The old phrase of “politics making for strange bedfellows” certainly can be true for a pro-business organization […]
