Did you know there are hundreds of searches each month on how to support or shop small or local businesses? That means there are people who want to do it, but don’t know how. Since we’re in the midst of Small Business Season, it’s time to clarify “shop local” and “shop small.” This article will […]
How to Use Facebook to Promote During Small Business Season
Chamber pros: Swipe this article! We wrote it just for you. All of the images are attribution-free. Use it on your website or blog to help your small business members use Facebook ads during Small Business Season. Be sure to remove this paragraph and customize the article to link to any of your program offerings. […]
4 Ways to Get Big Business to Support Small Business
Are you trying to rally stakeholders and big business members to support small business this holiday? Are you getting indifference? Or perhaps even pushback because it might alienate non-small, non-local businesses? There are ways to overcome these obstacles. Have you recruited big businesses for economic development and now you’re feeling a little guilty about shining […]
4 Reasons Your Chamber Might Not Support a “Shop Small” Campaign
Every year there are some chambers that are hesitant to vocally and visibly back a shop small campaign or create a local buying initiative. Some say they don’t want to single out a particular business type, and big businesses are chamber members too. But a “shop small” marketing push doesn’t take anything away from the […]
Prep for Small Business Season: Ramp Up Your Chamber Email Newsletter
It’s Small Business Season and it’s time to ramp up one of your marketing tools–the Chamber email newsletter. Newsletters can be time-consuming but they can also keep the chamber top of mind for recipients. They are a good way to provide timely information to your community and you can create fun themes surrounding the content–like […]
The Giant List of Professional Development Ideas for Small Businesses
The average amount spent on training an employee for a business is about $1,071 a year, according to Training Magazine’s 2021 Training Industry Report. That’s a lot for a small business to spend on professional development. They need your chamber’s help. Here’s what you can do. It’s not enough to just provide good work and […]
The 7 Biggest Mistakes To Avoid in Your Chamber Strategic Plan
A goal without a plan is simply a wish. As a chamber professional, you understand the value of a chamber strategic plan, but you might not be prepared to face the challenges in drafting and implementing one. Here are seven common pitfalls to avoid when creating your strategic plan. What Is a Strategic Plan? A […]
8 “Tasty” Chamber Event Ideas to Draw a Crowd
There’s no denying this country loves its food and when you take your chamber event to the next level, moving past just a meal at a table, you’re sure to get people talking. The following “tasty” food-centric chamber event ideas can be stand-alone events or be part of an existing event. However you combine food […]
