Tell us if this sounds familiar. At a recent chamber networking breakfast the executive director (or president/CEO) watched about thirty business leaders as they sat around tables, half were checking phones, a quarter appeared to be mentally planning their next meeting, and only a handful seemed fully engaged in the conversation happening right in front […]
The Visibility Playbook: 5 Steps to Amplify Your Chamber’s Visibility
You’ve posted your event to social media. You’ve added it to the newsletter. And yet… crickets. Days later, when you post event pics, people tell you they didn’t know about it and said they would’ve gone had they know. After all your hard work, it’s one of the most frustrating things a member can say. […]
Speed Networking: Fast-Tracking Business Connections
Speed networking is the professional cousin of speed dating, minus the awkward small talk about your ex and plus a whole lot of business card exchanges. It’s a fast-paced, highly structured way to meet new contacts in a short amount of time, and it’s extremely popular because it’s a powerful tool to grow networks, build […]
Networking Events That Wow: A Chamber’s Guide
Let’s face it: the words “networking mixer” don’t exactly set pulses racing by themselves these days. No matter what your attention with these events, sometimes they just flop. It can be the food, the music, the atmosphere, or the attendees themselves that create a lackluster atmosphere. While you may think, “What’s the big deal if one […]
How to Boost Retention with Industry-Specific Chamber Events
We’ve all heard it: “I didn’t renew because I didn’t get my money’s worth” or “I’m sorry but we have to cut back.” Ouch. But what those things really mean is that they didn’t see the value in what they were paying. Sure, you can name all the benefits of the chamber but if they […]
It’s Not Too Early to Start Thinking About the Holidays
I know it’s annoying to see Santa in September but now is the perfect time to start “priming the pumps” for a spectacular shop local season. Starting early can give you a jump start on planning and driving customers to your area businesses, making it a great end of year for all. The holiday season […]
Make Your Member Surveys Less Painful (And More Powerful)
While many chambers look to become more innovative and provide members with new experiences, it’s also important to get member feedback both before you launch and after. It’s like when you’re finding the perfect gift for a bride and groom. Yes, there’s something to be said about the gift of surprise where you’ve found the […]
What Chambers Need to Know about Business After Hours Events
The good, bad, and what others are doing Business After Hours (BAH) events are just what chambers do, right? The events offer casual networking opportunities and visibility for host businesses. But are these events still viable and sustainable? Are they worth the time and resources if attendance numbers are dwindling? And if your chamber’s attendance […]
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