Personalization marketing and personalized marketing have become the baseline expectation of most consumers (that means your chamber members, too). If you use technology on a regular basis, chances are you’ve become a little spoiled. Most of us want things quick and easy. Because of that, we find it frustrating when we have to wade through […]
How to Create a Basic Chamber Marketing Strategy
If you’re like most chambers, your resources are very precious to you. You’re probably always looking for ways to stretch your budget and guard your time. If you are the only employee of your chamber and you’re in charge of the day-to-day operations as well as the marketing and new memberships, you may be maxed […]
How to Get More New Chamber Members with Video
You’ve probably wondered how to use video to get more new chamber members with video … because video is HOT! That’s probably one of the understatements of the decade. YouTube has a billion monthly viewers (about a third of the world’s internet users), is the world’s second-largest search engine, and accounts for the watching of […]
How to Fund a Speaker When It’s Not in the Budget
As a chamber professional, you likely know the value to your members of bringing in speakers. But if you are a smaller chamber, or one with a very tight budget, hosting high-caliber speakers can seem like an impossibility. Yet, we are a very enterprising group, aren’t we? If you want to bring in speakers but […]
Creating that Magical Spark at Your Next Chamber Networking Event
Have you ever planned a chamber networking event, gotten really excited about the crowd and the possibilities, created what you thought would be a fun game for attendees to play to get to know one another, and then… Nothing. Crickets. Instead, they ask each other the questions – questions you so carefully thought out that […]
15 Social Media Ideas to Showcase Your Town
If you are in the chamber world, you obviously have a very strong affection for your town. You get to see first-hand the amazing things that the economic development council, the chamber, and your citizens are doing. It probably makes you quite proud. But translating that into good social media post ideas or blog post […]
16 Tips for Successful Member-to-Member Deals Programs
Do you know the main reason people subscribe to business newsletters? It’s for coupons and discounts. Your member-to-member deals can be a great benefit to your members but only if they know about them and take advantage of them. This, of course, requires marketing. Your marketing likely centers around letting members know what the program […]
Why People Don’t Join the Chamber (and what to do about it)
This article isn’t for everyone, obviously. But if you’re dissatisfied with the number of businesses joining your chamber or wondering why people don’t join the chamber, and you want to do something about it, keep reading. Ever wonder why membership is down or not at the level you were hoping for? This article highlights the […]
