Your chamber website user experience (“UX” is short for “User eXperience”) is a big thing these days. Experts will tell you that the easier your website is to navigate, the easier it is for visitors to find what they’re looking for and the longer people will remain on it. This will improve your bounce score […]
The Mentor/Mentee Relationship: A Two-Way Street
This article is written by two chamber executives from the Texas coast who have shared many years together in the same office, but now get to share on a different level. The mentee has been at the helm of the Portland Chamber of Commerce (Texas) for a little more than one and a half years. […]
6 First-Year Business Challenges – How Your Chamber Could Be Solving Them
Are the first-year businesses in your community struggling? The challenges are huge for new businesses. If they’re brick and mortar establishments, you probably have an answer to that question right away. But how are the indies doing? How are the startups without a physical home or the solopreneurs doing? According to the U.S. Bureau of […]
The Chamber Golf Tournament: Time to Replace It?
The chamber golf tournament is a venerable event but it might not stand the test of time indefinitely. Golf used to be the way business got done. Today, people have more diverse interests. The younger generation isn’t quite as interested in taking up golf as their parents. Now, some communities are noticing that their golf […]
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A Guide to Creating Awesome Images for Your Chamber of Commerce
This is a round-up post of some of the best tips we’ve shared over the years for creating amazing, evocative images for your chamber. There are also four tools mentioned here to make using images easy, even without any design experience. Finally, we have image ideas for when you’re not feeling all that creative. With […]
Opportunity Zones: What Your Chamber Needs to Know to Leverage Them
On April 9, 2018, an exciting thing happened to economically-distressed areas across 18 states. They were designated as “opportunity zones.” Now, in 2019 there are zones in all 50 states, as well as Washington, DC and five U.S. territories. These could be huge for your community, so your chamber needs to know what opportunity zones […]
A Creative Way to Use Storytelling for Your Chamber
Telling your chamber story is incredibly important. It helps people identify with you; can drive membership sales; helps people to know, like, and trust you; and shows a side that is difficult to show in a more formal situation. Storytelling is an art. Here’s a creative way to use it for your chamber. Marketers who […]
