I recently attended a conference for niche publishers where I met the publisher of a local events publication. She published a high-budget, newsprint item, not the kind you find at the entrance to grocery stores. It comes out quarterly and costs money. She’s grown the magazine over the past few years and is making traction […]
5 Things You Should Be Telling Members About Voice Search
If you read any trend posts this year, it’s likely at least one of them touched upon voice search. It’s quickly becoming a daily part of most of our lives. Who has time to type anymore? Most of us simply awaken our virtual assistants and ask them a question. And guess what people are […]
25 Visual Content Ideas for Your Chamber
Spring is the perfect time to kick your visual content marketing into gear. People love looking at images, even things that have nothing directly to do with your chamber. When people venture onto Facebook, Instagram, Snapchat, or Pinterest, many times they’re looking for a mini-getaway and images provide that visual escape. Here are a […]
The Golden Rules of Creating Relatable Content
All content gurus will tell you that your content should be about things your ideal audience cares about and something they can relate to. You can find out the former by listening on social media, asking them, or watching to see which of your posts receive the most interaction or shares. But how do […]
How to Make Yourself a More Creative Chamber Leader
Creativity in leadership is in Vogue these days. Everyone’s pointing to the importance of softer skills and “thinking outside of the box.” Creative leaders inspire a more loyal following and they’re really good at things that are so in demand these days like building relationships. But how do you do get out of the box? […]
Ideas for Additional Revenue Streams at the Chamber Golf Outing
Sure, your chamber golf outing is a lot of fun and the entry fee likely brings in a little revenue (or a lot, if you’re lucky). But what additional ways are there to raise money aside from the typical silent auctions? Bringing in Additional Revenue at the Chamber Golf Outing The chamber professionals […]
How Can You Make Chamber Board Meetings Better?
Are you struggling with a lack of attendance or input at your chamber board meetings? It’s frustrating but what can you do? Here are a few ideas that you may not have thought of: 8 Tips for Improving Chamber Board Meetings If you do some research in improving meetings, you’ll likely come across suggestions […]
