Keeping everyone aware of your events is the only way to ensure you have attendees. But how do you reach everyone? No doubt you post things to social media and maybe a chamber newsletter? But what if there are still people who feel they’re missing out? Keeping Everyone in the Loop with a […]
What Advice Are Your Chamber Members Listening To?
I saw a story today on Facebook (and you know it must be true because Facebook is cracking down on fake news) about three women who were lost overnight during a tubing trip because they were given bad advice by a stranger. They claimed that someone standing on the banks told them that the river […]
15 Proven Ways to “Level-Up” Your Chamber’s Non-Dues Revenue
This is a favorite topic among chambers because it’s a relatively pain-free way to grow your revenue. Non-dues revenue can increase your chamber revenue faster than most chambers can recruit members. That’s because there’s more opportunity with non-dues revenue. After all, there are only so many businesses in town and even if that’s growing, it’s limited. […]
The Content Trick You Need for Your Chamber
Something strange happened to me the other day. First, I’m a marketing writer so I’ve seen a lot of very good and downright awful marketing tricks. And the content trick I’m about to tell you is nothing new, but it’s one that’s not used to the extent it should be. I was doing the […]
Is Your Chamber Too Small for Tiered Dues?
Is a business too small to provide good service or value to its clients? How many times have you gone to a restaurant and been waited on by someone who is obviously covering too much of the dining room? It happens sometimes when employees call out sick. Most of us feel bad for the […]
Do Chambers Have an Obligation to Address Cyber Security?
One of the largest problems facing successful small businesses today isn’t the economy. It’s cyber security. While the hackers and cyber criminals have become incredibly advanced in their tactics, one of the reasons they’ve been so successful is because many small businesses fail to see themselves as a target. They figure these crimes are […]
How to Make the Most of the ACCE Convention Once You Get Back
If you just attended the amazing ACCE Convention for chamber executives, your mind is probably buzzing with all sorts of ideas. You likely connected with chamber pros who inspired you and you no doubt attended sessions that have you incredibly excited about what could be in your community. The exchange over the past several […]
