If your 2026 goals live in a strategic plan binder that doubles as a doorstop, you’re not alone. Chambers don’t miss goals because they lack ambition or don’t work hard. They miss because the work is relentless, the stakeholders are many, and “urgent” shows up like a micromanager. You can have a solid strategy and […]
Why Promoting Your Members Might Be Hurting Your Reach (And How to Fix It)
If your 2026 goal is “promote more members on social” but you’re concerned about what that might do to your Facebook reach, you are not alone. A lot of chamber pros are wondering is it better to hunt down member posts and reshare them, ask businesses to send content, or build something else entirely when […]
How to Create Low-Tech, High-Engagement Holiday Videos for Your Chamber
December is always a challenge. You’re trying to stay visible, relevant, and human while everyone is buried in events, year-end deadlines, and holiday noise. No one has any time for anything. That’s where creativity helps. Sure, you could post another “Happy Holidays from <insert chamber name>” graphic and call it a day. Or you could […]
A Smarter Content Strategy for Busy Chambers
Are you constantly scrambling for something to post? Do you feel overwhelmed with the work of feeding the content machine? Good news: you don’t need more ideas. You need better recycling habits.Think of your content like a Thanksgiving turkey. The first day is the main event. After that, you turn it into sandwiches, soup, and […]
Chamber Pros, Thank You
If no one has told you “thank you” yet this week, let’s fix that. Because if you work in the chamber world, chances are you’ve spent the past eleven months cheering for everyone else. Your board. Your city. Your members. Your sponsors. Your volunteers. You’ve celebrated business anniversaries, new jobs created, ribbon cuttings, grants awarded, […]
Planning Your Own Year-End Signature Event
While many chambers use December to host member appreciation events or holiday mixers, they’re often competing with attendees’ booked schedules. From school events to family obligations, work parties to gatherings with friends, it’s hard for your members to fit the chamber in. That’s why you have to do something to make them feel like they […]
How to Launch a Chamber Texting Program Without Being a Tech Expert
A practical guide for chambers ready to modernize communications What’s you preferred method of member communication–email, social media, newsletters? How are they working for you? Do you still have members claiming not to have seen your news? Of course you have. That’s inevitable, especially with how clogged email inboxes are these days. (In 2019, it […]
Chamber Book Clubs: Turning Pages into Connections
Leaders are readers. Ever hear that? These days, we could probably rework the quote to say “Good leaders are curious, life-long learners” as there are way more types of media to consume than just written books. But while reading is a solitary pursuit, book clubs are like networking for people who enjoy discussing new ideas. […]
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