If you’re “lucky” enough to have an opening at your chamber, regardless of what it is, there’s one skill you need above all else. The economy demands it, across every industry. It’s the olive oil of the chamber professional skills basket, it goes with nearly everything. This skill is in high demand but […]
The Golden Rule of SEO (at the time of this writing)
Search engine optimization (SEO) is incredibly frustrating for two reasons: If you admit to knowing nothing about it, everyone else professes to be an expert, guru, ninja…you get the idea. And Google won’t tell any of us how they come up with their results. For those of us who want SEO to be […]
How to Select a Chamber Promotional Marketing Item
Branding is important to all businesses. You’ve probably told your members that a time or two. Chambers understand the value of promotional marketing items because of the number of events they host as well as new member goodie bags they give out. Promotional marketing and branded items get the chamber’s name out there but […]
Build a Chamber Social Media Rainy Day List
Finding content can be exhausting but it’s extremely necessary. Image quotes and questions are great for garnering shares and interaction but who has time to find the quote or question and then pair it up with an image? Here’s a list of popular quotes and fun questions that you can keep in a […]
Chamber Pros Share What Drives Membership Sales
Have you ever nearly choked from laughing too hard when someone asks, “Are you busy?” Busy-ness has become a badge of honor for most adults. Everyone is busy and as expected, tired. So attending chamber meetings is most likely not a possibility for a large percentage of your members. Plus, most business professionals, especially Gen Xers, hate the […]
Are You Ready for Video as Non-Dues Revenue?
If you’ve started experimenting with video, you may have noticed how wildly popular it is. Even videos you think are silly and might not have a “point” are garnering a crazy amount of views. Yet, there are still some chambers and businesses who are afraid to embrace the technology or feel they lack […]
6 Tips to Bring Your Chamber Blog to the Next Level
I’ve written on blogging many, many times but since audience preferences, technological capabilities and features, and designs are always changing, I figured it was time to talk blog again. If you’ve been faithfully publishing a chamber blog you may be looking for ways to add more to it–more appeal for your audience and more […]
