Social media and content marketing always present the tough issues, don’t they? It’s like building the car as it’s going down the road and we don’t always agree on the parts needed. Take your chamber newsletter for one. Maybe you’ve decided to do one. But what’s the right format? How do you send it out […]
Podcasts for Introverts: Perfect for Sharing
Sometimes the best type of content for your members is the type that provides easy access to something they might not even realize they are looking for. Take, for instance, the introverted entrepreneur. They may dread your chamber networking events but understand that they are important to the growth of their company. Helping your […]
Suggestions for Hiring a Chamber Social Media Person
Social media isn’t going away and you may be getting to the point at your chamber where you see real value in the idea of hiring someone to handle only social media. Or maybe you can’t spare the headcount but have decided you’ll look for someone in marketing with social media experience. Maybe […]
Tips on Closing Chamber Membership Sales
Chambers rarely have a problem with name recognition. People may not know what chambers do but they know who they are. Still, there are times when chamber pros go to close chamber membership sales and run into excuses. We’re too busy to fill out the application. Can we talk about this later? We’re interested but […]
4 Chamber Board Roles in Software Selection
If you’re thinking about auditioning software for the chamber, you’ll want your board on board. But just how “on board” do you want them to be? Much of that depends on your board and their skills. For instance, if you have a very tech savvy board member, you might want their input. If your board […]
2017 Is Shaping Up to Be a Good Year for Small Business
Yesterday, the U.S. Chamber of Commerce with MetLife released its inaugural Small Business Index. They found that small business owners are “confident but cautious.” Generally, they have a positive outlook on what 2017 will continue to bring. Of interest to local chambers is that while a majority of small business owners had confidence in the health […]
10 Tips for Working Through Change with the Chamber Board
Change is hard on most people, especially those leading it and working through change for an organization. Most of us like to exist in our areas of comfort. We know what to expect and what to do. But change is inevitable, whether we invite it or not. Some of the most innovative chambers out […]
