Frank J. Kenny's Chamber of Commerce Industry Blog

If your chamber of commerce participated in, or promoted Small Business Saturday the day after Black Friday, congratulations! You helped to create something amazing within your community. But this isn’t a holiday that you want to celebrate just once a year. If you want to make promoting shopping with small and/or local businesses a priority […]

Have you ever been turned off by a business because of the way they conduct themselves on social media or what they say in email? Don’t they know about social media and email etiquette? Have you ever questioned someone’s tone in online communication? If you have, it’s likely that if they had said it to […]

Do you currently host roundtable discussion meetings for your members at your chamber? If not, they can be a good way to bring different voices to the table. They also help members of the community discuss important topics that they may not get to talk about at the standard networking event. In this article, we’ll […]

Onboarding is an incredibly important part of the member life cycle. You want to be sure to welcome new members to start the relationship off with the right tone. At the beginning point of your relationship, a new member is likely very enamored with the chamber and the investment they have just made. You are […]

I was fortunate enough recently to spend a couple of hours with Norma Davey and Frank Kenny. As we talked about chambers and social media, we discussed social media personas. This topic came up because we saw the need to share more personal information on social media by chamber leadership and staff members. Since people […]

Personalization marketing and personalized marketing have become the baseline expectation of most consumers (that means your chamber members, too). If you use technology on a regular basis, chances are you’ve become a little spoiled. Most of us want things quick and easy. Because of that, we find it frustrating when we have to wade through […]

If you’re like most chambers, your resources are very precious to you. You’re probably always looking for ways to stretch your budget and guard your time. If you are the only employee of your chamber and you’re in charge of the day-to-day operations as well as the marketing and new memberships, you may be maxed […]

You’ve probably wondered how to use video to get more new chamber members with video … because video is HOT! That’s probably one of the understatements of the decade. YouTube has a billion monthly viewers (about a third of the world’s internet users), is the world’s second-largest search engine, and accounts for the watching of […]