We revisit the topic of social media post ideas for fall every year, adding new ideas and it’s a strong list.
But 2020 is special, isn’t it? And not all in a good way.
But that’s okay.
Because we all could use some good content ideas, especially now. Keep scrolling to get our biggest list ever.
While this post has historically been about all the things that make the fall season special, we would be remiss if we didn’t talk about the elephant that is STILL in the room–COVID, so in addition to our original list of social media post ideas for fall, we have some new COVID-“inspired” ideas.
The Big List of Social Media Post Ideas for Fall … in the Time of COVID
The following is a mix of questions and contests for a fabulous (COVID-inspired) fall social media calendar:
- Run a mask contest (yes, Halloween and COVID). See who can come up with the most creative combo.
- Ask “what’s the best place to enjoy autumn (could be near or far)?” Bonus points for places people can socially distance.
- Best fall road trip.
- If COVID was a cold, how would your grandma cure it?
- What’s the best thing that you have accomplished since March?
- Show us your favorite mask. Arrange for a humorous mask fashion show.
- “Can I order a pumpkin-spice-flavored mask?”
- Would you try pumpkin-spice-flavored tacos?
- Would you drink turkey gravy-flavored soda?
- Have you tried turkey dinner-flavored candy corn?
- Show us your favorite fall picture on your camera roll.
- Have you tried putting a drop of essential oil in your mask? If so, what scent do you use?
- What’s the best thing about working from home?
- Who is your most annoying work-from-home co-worker?
- What would people see if you turned your web cam around? What secrets are lurking outside of view?
- How many jigsaw puzzles have you put together since COVID?
- Host a pumpkin decorating contest. They can paint, draw, or carve their pumpkins with just one rule. Every pumpkin must be wearing a mask.
- Share your members’ pumpkin-spice or other fall-inspired specials.
- Start talking about shopping local for the holidays. Many times people wait until the last minute and then feel like they have to buy from somewhere like Amazon in order to get it there on time. Create a shop early, shop often campaign in your community.
- Give thanks for your members and highlight a different one (or industry) every day in November.
- Share stores about your employees, especially any stories or coping techniques they adopted with COVID.
- Ask each employee to mention something beneficial they’ve learned during this time. Share them with your audience.
- Highlight people in your community who are going above and beyond.
- Share information about food drives for people with something to donate and places where people in need may go for food or services.
- Highlight the efforts of local gyms and trainers who are willing to hold us all accountable during the holidays or to help rid ourselves of the COVID 15.
- Highlight beauty salons and other personal services that can help us look our best after “hibernation.”
- Do a song parody of “Over the River and Through the Woods” using lyrics that fit your community.
- Ask people what the one dish is that they’re hoping will not appear on their Thanksgiving table.
(It’s green bean casserole)
- Ask the audience what home improvements or DIY projects they’ve completed this year.
- Invite people to share what skill(s) they’ve learned online over the past 6 months.
- Thank the healthcare professionals, first responders, and frontline workers whose efforts have meant so much to us in 2020.
- Surprise essential workers with a token of your appreciation. Surprise them at their place of work and record yourself giving them something for their efforts.
- Create a video on how to make your own hand sanitizer in fall fragrances.
- If there’s a lot of foot traffic in your area, set up a “we’re in it together” coffee station and hand out free coffee or water to people walking by (Following CDC guidelines, of course). Record your efforts on video and then set it to music, creating a feel-good moment even for those who weren’t there.
- Add an autumn wreath to your door even if you’re not working at the chamber office. Take a picture and share it. Then invite others to share pictures of theirs. Create a picture collage with a message like “Welcome to <insert your town>.”
- Invite artisans to share what they’re selling on your Facebook page or create a Facebook group to bring more attention to them for people who want to give a homemade gift this holiday but don’t have time to make it themselves.
- Tell your story and how you got into chamber life. You can also share what you wanted to be when you were a child and how chamber life has helped you do that. For instance, maybe you wanted to be an astronaut but you’ve gotten to see things you never could’ve imagined as a chamber professional. Send a message of thanks to how things turned out and invite your audience to share the same.
- Share recipes from your family or things you’ve learned cooking more frequently during COVID.
- Ask everyone what they’re binge watching these days now that Tiger King is over.
- Host a cozy sweater or best boots contest on social media. Who doesn’t love sweater and boot weather? Even those of us living in warm climates love that one day of the year when we can break them out.
- Take guesses as to when your first day of accumulating snow will be. Make sure you specify how deep it must be to count.
- Host a chili cook-off among local restaurants and invite people to vote on social media for their favorites.
- Create a #fallfun campaign and ask people to share their pictures with the hashtag.
- Set up a photo spot with a bale of hay and some beautiful mums or a scarecrow or two in a public spot in town. Place a sign with a hashtag nearby and people will use it.
- Give a prize to the best COVID costume that people post on social media.
- Ask local chefs to share their favorite recipes or cooking techniques on video.
- Ask an unusual group of people (such as member dentists or other group) to create a video on how they make their favorite fall dish. Encourage them to be funny or showcase their personality.
- Speaking of dentists…ask local members for suggestions on good uses for “extra” Halloween candy.
- Invite people to share pictures of their Halloween decorations.
- Post a list of haunted houses in your area or give the most up-to-date info about what fall traditions are still going on or which have been cancelled. People need to know this information and posting it can get you a lot of shares. Try to keep it as current as possible. As soon as you have information, post it.
- Share unusual gift ideas for the hard to buy for. Make online suggestions for local online shopping. Buying local doesn’t mean the customer needs to go to the store.
- Post a quick how-to post on how a local business can sell on Amazon. This way they can get set up before the holidays.
- Promote charitable acts, needs from local nonprofits and needs from other organizations you might not think about like zoos, pet stores, and pet rescue services. Sometimes they need things you might otherwise throw away like old blankets or towels that are too worn to donate to people.
- In keeping with the idea above, post a list of places where you can donate specific items like furniture, appliances, magazines, suits, rugs, etc. With COVID, a lot of these options have changed.
- Create cause awareness days and match them with nonprofits leading up to the end of the year. Charities often receive their largest donations in the 4th quarter.
There you have it!
55 (new!) social media post ideas for fall. Bookmark and save this page of ideas and start dropping them into your Facebook and Instagram accounts. Schedule them out now and imagine the time you’ll save this fall!
P.S. Use some of that time to comment back on everyone who engages with your posts.