I like to do these round-up posts every season because coming up with content ideas is tough. I think social media post ideas for fall can be even harder.
It’s like looking for the perfect black dress. When you need it, nothing fits your taste. When you don’t need one, you see dresses everywhere.
Let me help you with ideas but also advice on how to get, manage and keep those ideas so you can always access them when you need them.
The first part of making the chamber content hunt easier for yourself is to create a special place for the content you stumble across or ideas as they hit you. You may even get ideas from interacti
When you do, you’ll want to make sure they’re easy to get to when you need them. D
Once you have a special place, take a look at these chamber content ideas for fall. They work for your chamber but some of them can also be shared with your members because they need content too.
Chamber Content and Social Media Post Ideas for Fall
As always, use these on the social media profiles that fit them best and use an image. Many of these posts can easily convert to blog topics too.
- Post your favorite pumpkin recipe. Invite others to share.
- List directions on how to make your own pumpkin creamer or coffee syrup. This is one of the most popular pins I have ever shared. People go crazy for pumpkin this time of year.
- Share pictures of local pumpkin patches and hours.
- Post hours for local apple orchards that host pick your own options.
- Add foliage pictures and charts that track when your foliage will be at its peak (or the equivalent down here in Florida–count down to the snowbird migration).
- Chart migratory patterns of birds, whales, or other animals that people might want to see in your area.
- Post pictures of the harvest moon.
- Share pics of businesses decorated for the fall season, Thanksgiving, or Christmas. Keep a watch out on the earliest decorators for each holiday.
- Create funny things made out of gourds.
- Decorate the chamber office for fall and share pictures or share pictures of beautiful doors sporting their autumn best.
- Create a fall lamp post contest for your downtown with businesses decorating a lamp pole.
- Share your hate for pumpkin spice or how zealous you are about it (like waiting in line for hours for a special treat). Want to see people get fired up? This post will do it. You can also ask people on a scale of 1 pumpkin to 5 (using emojis only) how much they love pumpkin-flavored foods and beverages.
- Offer a limited edition, only around for fall, benefit. When the leaves disappear so does this offer. Place the word “pumpkin” in front of it for even more attention, such as pumpkin-spice e-blast or a pumpkin-spice membership tier. People notice and it will make them laugh.
- Showcase your town’s haunted houses.
- Create a story contest around the houses.
- Feature your farmer’s markets. Here in Florida, ours are just beginning but in other areas of the country, you can highlight the last few weekends that they’re open.
- Post about the weather. It’s too hot, too cold, or just right. People love to like weather posts. The funnier, the better.
- Post your first picture of boots for the year or reference the “Han Solo Look-a-like Convention” hitting town (people in boots and vests).
- Blog about the best place for warm weather clothing.
- Talk about the local harvests, wine or beer specials. Do you have a local winery or brewery that prepares a special blend for the fall or holidays?
- Feature someone who has survived breast cancer (October is Breast Cancer Awareness Month).
- Blog about local places to get low-cost mammograms.
- Post about what you’re thankful for. Invite others to add to the list. Make it an ongoing conversation on Facebook. Create a Thankful Thursday leading up to Thanksgiving. Encourage people to be creative and share the little things.
- Encourage random acts of kindness along with Thankful Thursday.
- Help others have a little of what you are already thankful for.
- Encourage people to share pictures of their favorite fall spots, people, things, etc.
- Give it up for football. A unique way to showcase the football season is highlighting businesses who sponsor the local pee-wee leagues. They’re probably members.
- Share tailgating tips along with businesses who can provide what people need.
- Write a post about where you can get candy or costumes. Include unique places like thrift shops.
- Invite people to share pet costume pictures.
- Do a countdown for shopping days until Christmas (and other holidays) or a countdown until Small Business Saturday.
- Post the benefits of shopping Small Business Saturday.
- Share your favorite fall memory or those of your staff.
- Post a This or that Thanksgiving questions like “apple or pumpkin pie?”
- Talk about the TV show premiers you’re most excited about.
- Invite people to share vintage Halloween costumes. You know the ones from the 70s and early 80s that were fire traps with plastic masks you couldn’t breathe through and an elastic band that snapped before you got out of your driveway?
- Suggest fall date ideas or things to do with the kids when on a budget.
- Share chili recipes and ask your audience to share their own or the add-ins they use.
- Post great fall slow cooker recipes using local ingredients. You could even get these from a member restaurant or food supplier.
- Post favorite fall travel spots and ask people to vote on their favorites or add their own.
- Inquire about your audience’s favorite scary movies.
- Cheer on your local sports teams with a fall fashion show of team pride for your staff. Share pics.
- Share a few
backto school lunch ideas.
- Surprise a member with a fall treat and get it on video.
- Create a video “Blair Witch” style.
- Host a staff pumpkin decorating or carving contest. Invite others to share their masterpieces.
- Take a tip from Jimmy Kimmel and invite people to tell their kids they ate all of their Halloween candy and get their reaction on video. Host a contest for the funniest.
- Elf yourself.
- Interview local farmers about their harvest or the best ways to enjoy local produce.
- Host an online karaoke contest for member businesses singing carols.
- Share a list of local nonprofits who need volunteers this time of year. Many people are looking for ways to give back around the holidays. Don’t forget to post your own needs.
- Share your favorite fall morning.
- Post info about hunting season or information that appeals to that group.
- Share Q4 motivational quotes, goal content, and other productivity info on how to finish the year strong.
- Create 2020 trends posts or 2019 year-in-review pieces.
- Share a playlist of your favorite fall or holiday tunes.
- Rewrite a favorite Christmas song with words that fit your organization or industry.
- Create a fall-themed Facebook frame or Snapchat geo-filter.
- Share your Black Friday game plan or ask people about whether they love or avoid Black Friday.
- List businesses hosting sales or specials on Small Business Saturday.
Content and social media post ideas for fall are everywhere. Don’t feel like you need to make everything directly about a member business or chamber information. Some content can just be fun.
Fun posts show the personality behind the business and that’s what helps people get to know and like you, key components in causing someone to want to do business with you. Those are also the posts that get shared and commented on. Listing the hours you’re open will rarely cause people to share or comment on them. And since engagement with your posts is what most social media platforms use to judge what you see, it’s important to get people to interact with you.
Remember, content should be entertaining, inspirational, or educational to your audience. Keep that in mind and you can’t go wrong.