Video is big. What’s new?
According to stats released by YouTube, watchers are now spending more than 40 minutes at a time on the popular site, up 50% from just a year ago. The site has over a billion daily users, which is almost 1/3 of the people on the Internet. They watch hundreds of millions of hours of videos on the site daily.
Are You Taking Advantage of Chamber Video?
YouTube’s not the only player in the video game. Facebook’s video boasts 4 billion daily views, a four-fold increase over the past year. This month the company introduced its plan to monetize video, with the same pay structure as YouTube 55% to the creator, 45% percent to Facebook.
With these platforms growing exponentially over the past year, it’s more important than ever that your chamber provides content in a number of formats — written, visual (static images), and video. Repurposing or recycling your content is the easiest way to create content across several forms of media without reinventing it.
But if you’re looking for something new, here are a few ideas on how you can use video on the cheap:
- Create a tour of the office
- Film your office staff lip syncing a catchy tune
- Interview your ED/President, staffer, or members
- Record a tip of the week
- Record a chamber benefit of the week
- Record a round-up of things that have changed in social media over the past month
- Film your office mascot chasing it’s own tail
- Film an event
- Compile pictures of past events and set them to music
- Film a cash mob on fast forward
- Capture the beauty of your community
- Spotlight people doing good
- Do a video book review on the best business book you’ve read
- Film a special “creature” (like Elf on the Shelf) and ask your audience to figure out where it is
- Take a tour of what interesting things are on people’s desks
- Take pictures of local and member businesses and set them to music
- Create a video introduction for your homepage
Video doesn’t have to be expensive. Many of these ideas could be accomplished by using your smartphone and some free editing software. With numbers like the ones recently shared by YouTube and Facebook, it’s no longer wise to wait it out.
Watching videos is where (a large portion of) your audience is. Don’t miss them.