Does your chamber have a young professional group yet?
They seem to be springing up more and more, these group catering to the younger crowd.
Chambers, like most business associations, are seeing that their core members, the baby boomers, are retiring in droves. They had better be paying attention to this trend.
The next generation, X, is still involved and will be for a long time to come…but they are a much smaller generation.
Why Start A Young Professional Groups?
Have you looked at generation Y. It is a huge wave of potential members.
And they are critical to the long-term relevancy of chambers.
In light of all this, chambers are trying to create benefits and programs that appeal to the younger demographics.
One of the big ideas is to create Young Professional Groups where these up and comers can meet and mingle with their peers (and hopefully fall in love with the chamber).
But, as Raymond Towle, IOM, CAE points out in a recent article, this might not be the best strategy.
Read Raymond’s article on young professional groups and chambers.
What’s your take? Comment below.