We talk about chambers as a resource all the time on this blog. One area that works well in is content. People need information. The chamber provides it.
But it needn’t all be articles on subjects of interest.
Or videos for that matter.
Sometimes the best kind of content is something they can actually use directly, not just learn from.
What am I talking about? Business templates.
Why Business Templates?
Businesses require certain kinds of written communication or forms. Yet, many people don’t consider themselves writers. They don’t know what to do when they have to create something like say a press release.
… maybe they Google it or they write what they think should be included.
But they don’t feel confident in what they’re doing.
And that isn’t helping their business.
What if the chamber offered templates in a resource library on its website for documents that are highly formulaic? That at least gives members a start and they can then tailor them to their exact needs.
Types of Valuable Business Templates
With business templates, you needn’t write it like you would if you were doing your own. Simply create a document that contains prompts for everything they need. Something akin to a mail merge document but with instructions of what to place where. This will ensure your users will not forget important information like contact info on a press release.
You could create templates for the following business needs:
- Press releases
- Business plans
- Marketing plans
Having a library of business templates can be very helpful for businesses just starting out. The specific templates you choose to create is up to you but it’s probably best to stay away from anything that would require a legal perspective. You don’t want to take on that liability.
If you don’t want to create the templates yourself, spend a half an hour or so looking up a few resources of where they can get free templates (like this one) and post that to your blog or in a resources section on your website. It’s a big time-saver for your members.
Finally, don’t forget to tell them about it. Over and over.
How about a very useful template for YOU? Check this free resource out to save yourself time and effort:
A must read for all Chamber Professionals...