Blogs can be challenging. The constant need for content ideas, writing it, posting it to all of your social media profiles. It can eat a lot of time out of your day. But a good blog post is worth it. Blogs help people get to know you and they serve as a great resource for the community. They also can highlight your members as experts in their fields. Take a look at what makes this example a good blog post.
5 Things This Blog Post Does Well
Take a second to click on this blog post. It’s a good one from the Hertfordshire Chamber of Commerce. Here are a few things it does well:
- This post is a topic of interest to most businesses because it’s a fear many of us have. Cyber security is something we don’t understand but we know that we need it.
- It’s short and scannable. Although the topic is a big one, it’s broken down into digestible bites. The content doesn’t overwhelm the reader.
- It gives advice from community members, showcasing them in a favorable light.
- The post reiterates the information the experts gave at a chamber event so that people who missed the event wouldn’t miss out on the information. However, it doesn’t give so much information that people can use the blog to replace the event. It acts as a nice teaser, and subtly gives the reader a reason to go to the next event, and…
- There’s a call to action at the bottom inviting the reader to learn more about future chamber events.
The blog post does these five things very well but this blog also seems to have met the fate that so many chamber blogs do, there are no fresh blog posts on it. This one is from the middle of September. That’s too long in between posts. Did the chamber abandon it? Did something happen to the blogger? If you start a blog you need to make a commitment to it.
Even though it’s hard.
But a few lines or an inspirational image quote with your thoughts wrapped around it are better than leaving it dormant. From an SEO perspective, you want at least 300 words but from an audience perspective, if it means choosing between it being “alive” with short content or abandoned, I’d opt for shorter posts.
I hope this chamber begins blogging again. It looks like they’ve been fairly diligent about adding news for this year, and that’s a great resource for the community, but a blog helps people feel connected to you in a way a press release does not.
If you’re wondering how to keep up with the pace of content, here’s how one chamber does it.
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