Chamber Pros Insider Tip #100
How is your day going?
Things are good around here. I just came in from walking around the lake a few times.
I have been trying to walk at least 5,000 steps a day these last couple of months. The app on my phone (S Health from Samsung) thinks I should be doing 10,000.
I don’t know. That is a lot of walking.
Walking is good though. Time to think. It does burn a few calories.
Are you a walker?
On to today’s tip
A few tips back I talked about the value of asking for the things you want for your chamber, like a new car.
The point of that post was, don’t make negative assumptions. Don’t assume the answer is no. Ask and find out.
The answer just might be yes.
One of the things I discussed in that post was what to do with social media once you do get something like a new car…or what this chamber received…
The Rest of This Tip is Members-only
As you can see, they received a monitor.
The Roseville Chamber did the right thing in thanking and tagging the source. They included a great photo.
This is a really good post. It earned 7 likes and 1 comment in less than an hour.
But, I want to talk about something a little different here.
Let’s talk about the ways that local companies can build goodwill and create awareness for themselves.
For the longest time, a leading business in your community would simply run ads on cable TV, be in all the local magazines and newspapers, and basically tell everybody who they were and how they served.
They told their story through paid media.
That don’t work so pretty good anymore. Those advertising channels have dried up.
These larger organizations do have another avenue to create that brand awareness and goodwill, sponsorships and donations.
When organizations agree to be a lead or title sponsor for an event, they do that for the mass exposure and kudos. They know (or at least hope) that the chamber will do their best to tell everyone who the sponsors were (especially the big money sponsors).
These organizations often have large marketing budgets. These budgets have to be substantial to afford mass-advertising costs. That stuff ain’t cheap.
But it no longer works, or at least doesn’t work as well.
So they are moving their money more and more to sponsorships, effectively using your chamber’s channel and reach rather than the newspapers and TV’s.
This is a big opportunity for you…if you treat them right.
Because your chamber is now a “Media Company”, you can make sure your sponsors (or people who donate monitors and cars) are treated like royalty. Shout from the roof tops, and all your social media profiles, about what great organizations they are.
Others will see that and want that kind of attention too.
These big local organizations can throw money away on old school brand awareness advertising or they can give it to you.
Be the smarter choice for them.
Today’s Insider Tip: Some organizations donate or sponsor and barely get a thank you. Take the opposite tack. Make them superstars. Use all your social media properties to go above and beyond. Shoot video interviews with their customers and executives, do surprise shoutouts (think mid-year), link to their good news stories. Floor them with your appreciation.
Once they understand that they are getting more mileage out of sponsorships, particularly, they will move more and more of their marketing budgets your way.
P.S. Don’t forget to promote your co-sposnored Member Webinar. Your members get in at 75% off with the code “CPInsider”