People don’t consciously realize it, but as they peruse the fire hose of information on the Interwebs, they are looking to make a connection with content. Generally connecting with your audience begins with a title or an eye-catching image.
If your title is weak and your pictures are blah, there are plenty of other shiny objects to catch the audience’s attention.
An Easy Tip for Connecting with Your Audience
In any introduction people look for ways to connect. If you go to a conference and meet someone for the first time, one of the first questions you might ask about their personal life is, “Where are you from?” Why do you ask that? Does it matter where someone is from? Not really. You’re trying to make a connection.
Here’s a funny one I heard my first week of college:
“Where are you from?”
“I have a cousin in Pittsburgh.”
Do either of us really care about where I came from or where her cousin lives? No. But we’re looking for ways to connect and one of the ways you do that is to establish things you have in common.
If you walk by people at networking events, you might here a delighted. “Me too!” People get really excited when they realize they are no longer complete strangers but share a favorite or an experience.
One of the easiest ways to connect with an audience through content is telling your story. People are able to find personal connections and similarities to their own experiences or feelings in a story.
Another easy way to form connections in content is by using popular TV shows or cultural references. See the title of this blog post? If people watch either of those shows, they’ll click on the post because there’s an interest there and it stands out from the rest. (But don’t do what I did. If you mention the topic in the title, draw the correlation.)
If you have a more cerebral audience, you can try historic references, scientific theory, and anecdotes in the same way you would pop culture.
Why do friends enjoy talking for hours? Because of shared interests and experiences. The faster you can cut out the distance between you and your audience, the faster they will form a bond with you and your content. When they do, you’ll be more than just another post in the digital sea of words and images.