A couple of weeks ago, I wrote about how everyone is sending out surveys now. It’s next to impossible to make it through a day without someone asking you what you think of them. It’s tiresome. And you may be feeling this fatigue in your chamber survey responses or lack thereof.
I appreciate the marketing world is pushing engaging the customer or member, but surveys are quickly becoming nuisance material and it won’t be long before people completely ignore them.
That’s why you need to get creative.
Here are a few ideas on how you can do that:
10 Creative Ways to Improve Your Chamber Survey Response Rates
Before we touch on things you can do to improve the response rates, understand what your current reputation is. If you have a reputation for sending out 20-minute surveys, you have your work cut out for you. No one wants to give that kind of time anymore. Repair your sending reputation before crafting the master survey. Then try these things:
- Be specific about how many questions or how much time it will take to complete it. Don’t forget to tell them what it’s about. Give the recipient this information up front, preferably in the subject line. “One-minute survey about the Mushroom Festival.” Some people care a lot about certain things. If it’s about one topic, share that with them.
- Use Facebook. This is not a presidential election. You needn’t check voting cards. Set up a survey wherever your members are. Make it easy for them to complete when they’re already surfing the web. Stay out of the email inbox and you can avoid the traffic jam.
- Text the survey. Texts are read 98% of the time. Can’t say that about emails. Make it quick and people will text you back.
- Use GIFs. Yes, it sounds silly but if your survey is to gauge enjoyment or interest, using GIFs or emojis will be fun and you can derive emotion from it.
- Say things in simple ways. Don’t use long questions. You’ll lose people.
- Make it worth their while. Give them a discount or a free guest ticket at your next event. They’re doing you a favor. The “asks” for survey answers are increasing astronomically. Everyone is doing it. Make it worth their while.
- Write it Buzzfeed style. As in “What chamber event are you?” Use humor.
- Keep it short. Asking 1-3 questions a few times a year is better than 20 questions all at once.
- Use a progress bar. People want to know how much they have left to complete. That way they might just power through.
- Time your send. Reciprocity is a golden rule. If you’ve recently done something for a member that they’ve appreciated, then it’s a good time to send a survey.
Finally, keep track of those who don’t open it. When you run into them casually ask them the question(s) and note their answers. Or use tech and conduct the survey at the next event when you have a captive audience. There’s more than one way to get a survey answered.