You must differentiate your organization by having a unique value proposition.
If your chamber is basically the same as all the other chambers and service clubs around you, then there is no reason for a prospect to become a member of your specific chamber.
You must convey this UVP through your social media channels so that your prospects know you are different.
It can be that yours is the chamber that will stand up for the membership.
Or it could be that yours is the chamber that will facilitate networking and referrals.
It could even be that yours is the fun chamber and your members will have a great time at events.
Whatever it is, you must have something about your organization that sets it apart against your competitors, because in the age of social media, geographic boundaries are coming down.
People who live and work in your city will join the neighboring chamber if that chamber differentiates itself and its story speaks to them.
What is your organization doing to differentiate itself?
Are you expressing that through social media?
Excerpted from Get Up To Speed, Social Media for Chambers
