You have a chamber festival, or rather a festival the chamber puts on. After crunching the numbers and doing the work for years, you realize it’s no longer beneficial for the chamber. Now you have to tell everyone.
No one wants to be the bringer of bad news. There may be many people in your area who love that festival and the disappointment in canceling it may be palpable. You can try to get another group to take it over but if that’s impossible…it’s time to tell your community. Here are a few ideas on how to do that.
How to Tell Your Community the Chamber Festival is Canceled
You know it’s the right thing to do for the chamber but the community may not see it that way. Here’s a tactful way to break the news about the festival cancellation.
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Send Out an Email
Send emails out to your membership announcing it so they hear it first. It may be a community event but your membership has the right to know first.
In the email, explain that while it’s an enjoyable event it no longer makes financial sense for the chamber to host it. The resource drain is too large and the gain is too small. These are business people. They should understand.
Add a line in there about being willing to talk about transferring the event to another community entity. Close the email with a few lines of what you’ll be doing in its place. Get membership excited about what’s coming down the road.
Call Vendors and Sponsors
These folks invested time and energy into your event. You don’t want to lose them. Call them personally to tell them and then find ways you can work together in the future so they’re not losing a good revenue stream. It may not have been lucrative for the chamber but may have been for them.
After you’ve notified your most important stakeholders, place the notification on your website and post it to social media. Again, make it known you are willing to hand off whatever information you have if others want to take over the event in your steed.
Do you have any advice on how to do this? Share it with the chamber pros community today.
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