All content should be educational, entertaining, or inspiring. These hot button categories get people sharing and benefiting from your content.
But ensuring your chamber blog is a resource for members is about more than just posting upcoming events.
Educational Blogs Focus on Members’ Needs
A post on your next event isn’t educational, even if the event is. The first step in helping your blog become a resource for your community is to post things your members and other readers will find value in. If you simply must post about your upcoming lunch and learn, make sure the direction aims more at what the audience will learn than being a call out for attendees. Here are a few other ways for your blog to become a community resource:
Figure Out What They Don’t Know
If your focus is on education and becoming a resource in that way, you need to create posts that are enlightening on topics your audience is curious about or needs to know. If you don’t have the expertise to write a specific topic, such as a change in local taxation, ask a member of the community who does. This can be done several ways. S/he can do a guest post, you can interview him/her, or that person can provide you with talking points that you can build a post around.
Answer Questions About Your Chamber & Membership
Yes, I mentioned not to make it about you but this is one place you can. If there are questions people are always asking, or perhaps Googling about you, you better have a blog post written about them. Popular topics include “Why Should I Join the Chamber?” and “How Much Does Chamber Membership Cost?”. These are not ego-driven posts but valid resources for your community.
To create a blog that is a learning resource for your community means publishing consistently. It doesn’t have to be every day or even several times a week (although if you can, you absolutely should). A consistent presence and new content is much more important. Your community will come to expect their “Tuesday” posts and tune in accordingly.
Be a resource for your community. You’re already offering your services and hosting learning opportunities. Now you just need the content to speak to it.
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