Most members want the chamber to make their cash registers ring (or their Squares beep, so to speak). And one of the ways chambers help make that happen is through facilitating connections among members. That’s where the morning mixer ideas comes from. It was decided that a mixer with a speaker would get people in and talking to one another.
While programs can be very effective for your community, it’s important to know whether your members actually enjoy the programs more than the networking opportunity.
Many chambers on the Chamber Professionals Group on Facebook shared that they no longer have a speaker and their members enjoy the morning networking for what it is, a chance to get to know others over coffee.
Is It Time to Ditch Your Chamber Morning Program?
It might be if you’re noticing the following:
- A drop in attendance or RSVPs.
- It’s difficult to call everyone to attention for the program because they’re busy talking to one another.
- You notice conversations going on in the audience during the speaker.
- People ask you when the networking is.
- Attendees leave before the speaker or show up late and only join in for the closing networking time.
- Chambers around you with speakers are having a hard time driving attendance also.
- People have few questions for any of your speakers.
- You want to try something different.
- Exit surveys (if you do them) are showing a trend of dissatisfaction.
- Your members don’t seem to know each other well and might need a little nudge.
- People seem surprised when you call them to order to listen to the speaker.
- You’re having difficulties lining up speakers or topics for sessions.
- You want the star of the show to be the conversations and the member location, not a speaker.
Have you discontinued your chamber morning program or are you thinking about it? Join the conversation here.