For small business, the power of social media marketing rests in the ability of your customers to help you to be successful.
Those happy customers can now tell 2,000 people instead of just 2. And so on….
They will be glad to do it too, if you provide value to them. All you have to do is ask.
I was in a restaurant today that was amazing. Back in the day, this guy used to hunt with Hemingway. It was a major attraction that was off the beaten path.
They spent money on advertising (old school model) even though they had hundreds or even thousands of happy customers who would be glad spread the word for them through social media. All they needed to do was ask.