Following up on the Chamber Focus Show topic this week on non-dues revenue, a member of the Chamber of Commerce Professionals Group on Facebook asked her peers what programs (outside of events) they’ve had success with.
More Revenue. Less Events. Ideas for Non-Dues Revenue.
Here are a few of their ideas:
Social Media Package
The Lacombe and District Chamber of Commerce introduced a social media package to afford its members greater exposure.
They also offer a member business spotlight but instead of doing the same old, same old they give the member an opportunity to write an expert piece that appears on their blog and in their newsletter. It positions the member well as an expert and provides the chamber with additional, high value content plus revenue.
From directories to maps, website to newsletters there are a number of ad opportunities for chambers. One of the most creative ad placements was on a series of playing cards. The Elko Area Chamber created a series of 5 decks of playing cards and sold ads on the back to local businesses.
Use a Line Item
It’s surprising the response rate you receive when you create an optional line item on member renewals. The Quincy (IL) Chamber designated a line item for technology upgrades. About half of their members contributed. This idea works best when you have a designated use that you can share with the members.
Give Them More Exposure for a Price
One chamber offers a Presidents Club membership. For an additional $100 added on to their yearly dues they get their business name on the bottom of the chamber letterhead, a certificate to display, special recognition in the event program, signage at all of the chamber events, 2 free drink tickets at the events and a spotlight in the newsletter.
The key to successful non-dues revenue is offering something the members want that they can’t (easily) get for themselves, at an attractive cost, with minimal overhead and resources for the chamber.
Join the conversation here and find out what others are doing.