It’s great to have so many people angling to be chamber ambassadors that you must pick and choose. It’s also a good idea to pick and choose even if you don’t have a lot of people interested.
When you create an approval process you erect a velvet rope around it. This allows people to see in but not get in. By creating this obstacle to entry, you entice more people to want to be a part of it.
But what do you do if you don’t have enough interest to feel good about turning people away? Instead, approach those you think would be a good fit. Then, ambassadorship becomes even more of a privilege because it’s invitation only.
Interview Questions for Chamber Ambassadors
Before you begin interviewing your ambassadors, be clear about the duties of your chamber ambassadors. If you want them to be active on social media, that’s something you should screen for. It’s doubtful that if they aren’t active before you select them that they will be interested in it after.
Draft a chamber ambassador’s job description so you know what you’re looking for. Then you can ask them questions to find the right fit. Such as:
- If someone said something negative about the chamber, how would you handle it? How would you handle it on social media?
- How do you think we can get more traffic at our <town event> booth?
- What’s missing in our membership?
- What do you think you’d be doing as an ambassador?
- What part attracted you to this position?
- How will you increase event attendance?
- How will you increase membership?
- What do you think is your customer service secret weapon? What are you good at?
- How comfortable are you mixing your personal and professional lives? Ambassadors may be required to post and share things on social media that friends and family will see. Are you willing to use a personal profile to help get the chamber message out?
What would you add to this list? Join the conversation here.
Want more? Get our comprehensive guide to building a strong chamber ambassadors program here.