Chambers host a lot of events, many of them passed down from one chamber event professional to the next. This can mean there may be some events that no longer work for your group. You’re simply doing them because you always have. If you’ve seen a drop in attendance, you might want to consider changing, or eliminating, the event. These questions will help you decide whether it’s the right time for retiring a chamber event.
By going through the questions, you will have a better understanding as to whether this event fits your business needs or whether it’s time to sunset it.
List of Chamber Event Questions
- What is the business purpose or goal behind this event?
- How will we know if we met this goal?
- Is this event held at the right time of the year to support it? If we moved it to another time would there be a jump in attendance?
- Could we change location or size? Go from a formal sit-down dinner, for instance, to a “taste of” event?
- What’s our greatest limitation or challenge with this event? How can that be overcome?
- What do we need to make on this event to break even? Are there reasons besides profit that we should be doing it? For example, maybe it’s a tradition in your town.
- If it is a tradition, do you need to be the hosting organization every year or is there another group that’s better suited to take the lead?
- If you asked your members to rate this event on a scale of 1-5, how would they rate it? If they could choose to keep only a handful of your signature events, would this be one of them?
- Do you have an event marketing plan personalized for this event and the demographic you’re trying to attract?
- Why should someone attend this event? What benefit(s) would they receive?
After answering these questions, if you’ve decided this event needs a little resuscitation why not try a new theme? Download our free mega-list of chamber event themes here.
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