It sure seems like political activism is on everybody’s mind these days, at least on Facebook. Political posts for individuals are still very popular (or unpopular depending on your viewpoint) months after the election and inauguration. Everyone is lobbying. Everyone has a cause to protect.
The chamber is no different. You’re constantly looking out for issues that affect business.
But how do you ensure your government affairs liaison and message triumph at your state capital?
Reasons Consistent Messaging Is So Important in Government Affairs
Part of chamber’s government affairs success relies on its ability to stay on top of the issues facing its state and local business communities. What’s going on at the state house? What local ordinances are being put into effect? You can subscribe to various legislative watches to stay informed, keep up communications with your local representative’s office, and attend local council meetings.
However, without consistent messaging to government on behalf of your constitutents, it’s not likely your message will be heard. In order for lobbying techniques to be effective, you need a way to deliver consistent support (or protest) for the bills that concern you and your community.
Another reason consistent messaging is so important in government affairs is that it is difficult to build grassroots initiatives without the right messaging. You need support behind your chamber and the easiest way to do that is to build momentum through social media and grassroots reach. Without a consistent brand and message, your words are just noise in the communications channels.
Finally, consistent messaging helps your supporters understand what’s at stake, even if they don’t fully understand the bill. For instance, if the chamber is concerned about a bill having a negative impact on small business, if you have built a brand around being an advocate for business, some community members will trust your counsel on the issue even when the legislation is difficult for them to understand.
But how do you develop consistent messaging? It’s easier than you think. Download our free Best Practices in Government Affairs for a consistent messaging checklist.
