Are you using email marketing at your chamber of commerce? I am sure you are.
But it sure can be complicated, can’t it?
There are so many email marketing questions to be answered
Let’s run through just a few of the questions:
- Should your chamber’s email marketing newsletters be one column or two?
- Should your chamber send one email a week or is that too often? What about three a week?
- Should you include just one topic in your emails or can you include a few more? What about a lot more? What about everything your members send us?
- What about mobile. More people are opening their emails from their mobile device today. What does one need to know about that?
- Should you segment your chamber membership list? How? Are their tools and strategies that can help?
- Where does email marketing and social media fall in the sales funnel? It can be used to create awareness. It can be used to build better relationships. It can, and often is, used for conversion. How, specifically, is email marketing used by chambers?
- What should your chamber email open rates be? What about your click through rates?
These and many more chamber email marketing questions were answered in this edition, #34, of the Chamber Focus Show. Our special guest was Tim Busa of Constant Contact.
Access this episode and the other episodes of the Chamber Focus Show in the Chamber Professionals Education (CPEd) resource
Tim Busa is the Director of the Constant Contact Chamber of Commerce program and specializes in online marketing strategy for chambers and their members.
He has been with Constant Contact for seven years and is an expert in all things local. In addition to his work with Chambers, Tim also sets the strategy for Constant Contact’s national local marketing efforts and creates educational programs such as free seminars and webinars to help educate small business owners across North America.
