There’s one more month left in the first quarter. Can you believe it? If you’re still trying to decide your chamber social media goals, here are a few things you should be working on.
Tips for Setting Chamber Social Media Goals
Social media helps you connect to your audience. But if you’re using it for business and have yet to plan out goals, you’re wasting your time.
Here’s how you can get back on track for this year with a few tips on planning and tracking your use of social media.
- Decide what you want to do. Do you want more conversions/members, traffic, or people at your event? Write out specific, measurable, time-oriented goals for social media.
- Be realistic in your goals. Do your research and find out if what you want to do is possible. For instance, the average rate for follower growth for a brand on Instagram is 6-8% a month. Telling your board you’re planning for 20% in 3o days, is difficult to achieve based on current stats. Don’t set yourself up for failure.
- Draw a line in the sand so you know where you are at this moment before you implement anything.
- Get your reports in place. Now that you know what you want to do, figure out how you will measure it. The specifics of this depend largely on what you’re trying to accomplish. Most likely you’ll be tracking clicks so get to know how Google Analytics works as well as the analytics associated with your social media platforms.
- Set up milestones and markers. Not only do you want to have check-in points along the way to see that you are keeping up with your long-term chamber social media goals but you need to assess what is working and what isn’t. Social media goal success is a moving target. You need to constantly adjust your path based on where you want to go.
Must read for all Chamber Professionals...