Chamber ambassadors can be a great extension of your chamber as long as you give them something to do. However, coordinating the efforts of all of your ambassadors and following up on the tasks you’ve assigned them can be a full-time job in itself.
How do other chambers handle the management of their team? This question was asked recently on the Chamber of Commerce Professionals page on Facebook and here’s what they suggested:
How Do You Track Chamber Ambassador Outreach?
If you ask your ambassadors to check in with members how do you know they do and how do you track the conversations or responses of members?
The Rochester Area Chamber of Commerce has a big membership list and they want to make sure they get input from all their members every year. They send a survey to members annually. Those who don’t fill it out are contacted by an ambassador who then conducts an in-person survey or gets the member to answer the questions over the phone. They use the responses to ensure their programming is inline with what members want.
At the Folsom Chamber of Commerce they print out visitation sheets on all members and the ambassadors pick a few per month to visit. Ambassadors aren’t assigned certain members, which makes it much more exciting for them because they can select the industries and members they want to get in front of. Not only is it a social call with sales potential for the ambassador’s business but they also use it as an opportunity to ensure all contact information and the directory listing are up to date. The member is asked what they’d like from the chamber and if they want to be introduced to any particular members.
A few chambers mentioned using a points program. They give ambassadors a list of desired actions (such as visiting a member), each activity has a point value, and once the activity is completed, the ambassador receives points for it. The points can then be used for things like discounted tickets.
If you’d like to know more about how other chambers put their ambassadors to work, join the conversation.
Interested in this topic?
Here is a free chamber-specific resource for you…