When I first saw Twitter’s announcement of Moments yesterday, I thought it sounded like a cool new feature until I realized how monopolized it is by fluffy topics. Still, I wanted to give it a shot because a “channel” dedicated to up-to-the-minute breaking news that you cared about has some pretty spectacular ramifications.
What is Moments?
Twitter rolled out a new tab today for most of the US and is expanding it to all Twitter users within the next several weeks. If you log in you’ll notice right between the Notifications tab and the Messages tab is one entitled Moments. If you clicked through you noticed very vibrant, large images that resemble “cards” on hot topics. These currently include MLB, Buzzfeed, celebrity, US news (which while I’m looking at it is all about the Michigan Powerball winner), Music, Fantasy (as in football), and more celebrity.
When you click on a topic (Today there certain wasn’t much substance. Maybe I should be glad of that. It means nothing tragic happened on a large scale.), you see several large publishers that have covered this topic. Twitter explained, “Today, most moments are assembled by our curation team, and some are contributed by partners like Bleacher Report, Buzzfeed, Entertainment Weekly, Fox News, Getty Images, Mashable, MLB, NASA, New York Times, Vogue and the Washington Post. While we’re working with a small group of partners now, we plan to expand it in the future.”
Once you view a moment, Twitter encourages you to tweet your feelings, thoughts, or comments to your followers.
What We Could See in the Future
I am not privy to how Twitter plans on expanding this but if it becomes more localized, and offers the ability to customize what you’re shown (Honestly, I’m more interested in foreign policy than Tom Hanks finding a student’s ID) this could have interesting angles for chambers and communities.
Only time (and Twitter) will tell but I’ll be watching to see how this unfolds.
Registration for the 2017 Chamber Pros Online Conference is NOW OPEN! (Get the details)