Interaction and engagement aren’t easy. They take consistency and time, a commitment to it, a willingness to have conversations, and take time away from your “real job.”
But it’s something that must be done if you want to continue connecting to an audience that is becoming more and more scattered and appeals for attention are no longer heard.
What Do You Do When No One’s Listening?
Stop Talking about You and Start Talking About Them
Sometimes the best way to get a member’s attention is by talking about them. Find someone in your community who’s very involved in social media and start sharing his/her content. Add in your own commentary (keep it positive). Repeat with them and others like them.
Aim for your most “talkative” members on social. The reason you aim for people who are already “talking” is that half of your work is done. They’re having conversations, you just need to join them and make them feel special in the process.
Use a Targeted Method
A shotgun approach to social just spreads you thin and doesn’t help you accomplish much with the little time you have. Continue the targeted method above but keep adding people in your community you want to connect with. Use social CRM to track your interactions or use your calendar to remind you to touch base with them periodically. Do it across all social media platforms that they’re active on. Endorse them on LinkedIn, like their posts on Instagram, and retweet their Twitter posts. Not every day (that’s creepy) but often enough that they notice it.
After a while, these community people should reciprocate the content sharing and compliments. That’s just human nature.
Single Them Out. Often.
When you see them in person compliment their content. (I loved your piece on Facebook. Learned a lot.) Introduce them to others through content. (Ted this is Mary. Mary just wrote an amazing article on the changes that Facebook search has undergone. It was a great resource for us. Ted, I know you’d find it interesting as well.) You can also ask them about something you saw in their social streams. Assuming they don’t have a huge following of people pandering to them all the time, it will make them feel like a celebrity.
As Maya Angelou said, people always remember the way you make them feel.