Do you think you might be doing social media wrong at your chamber?
What about your members? Are they doing social media wrong?
Questions you might ask yourself to answer this are: Are you leveraging your (and your member’s) reach? Are you connecting with your members, knowing about their lives as well as their businesses? Are your members becoming salespeople for you? Are your members promoting each other?
Watch or listen to this Chamber Focus Show discussion on chambers and social media to find out if your chamber is doing social media wrong.
Our guest expert for this episode, #17, is author and professional speaker Jeff Korhan.
Social Media for Your Chamber and Chamber Members
You may think that your chamber, by having a presence on the various social media sites, is doing it right. However, in this video interview we discuss many things chambers can and should be doing on social media (but rarely do, or do well).
Access this episode and the other episodes of the Chamber Focus Show in the Chamber Professionals Education (CPEd) resource
We discuss:
- Humanizing your chamber and building relationships.
- Being trustworthy. Hint: people don’t trust businesses much anymore
- Frictionless exchange of ideas – Hat tip Mark Sturdevant for the phrase and concept
- Content marketing for chambers and your chamber members
- Engagement and where that leads
- Being in the answers business through social media
- Video for chambers and members
- Quality over quantity when it comes to contacts
- The new Facebook Graph Search. LinkedIn.
- A whole lot more.
Are you a chamber professional? Join the Chamber Professional’s Group on Facebook.
Disclosure: Jeff Korhan did not pay to be on the Chamber Focus Show. The interview is purely information, empowering chamber professionals with insights and relationships.
About our special guest: Jeff Korhan is a business marketing speaker, trainer, and coach who helps mainstream small businesses use social media and Internet marketing to create exceptional customer experiences that accelerate business growth.
In the first decade of his career, Jeff was a Fortune 50 Sales and Marketing Executive. He later founded a landscape company that earned numerous awards, including twice being named Small Business of the Year.
Jeff is an author, syndicated publisher, and regular content contributor to leading business publications and websites. His own New Media and Small Business Marketing site has ranked among the Top 100 Small Business blogs in the world by Technorati Media.
In April 2013 Wiley will release Jeff’s new book, Built-In Social: Essential Social Marketing Practices for Every Small Business, which delivers proven methods for converting mainstream social marketing practices into profitable outcomes.
