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A Hidden Benefit of Storytelling After a Membership Sale

Don't stop telling your chambers story after the membership sale

 

There’s a grocery store here in Florida where its check-out people always comment on your purchases. They either compliment your selection, talk about the good value of the product on sale, or they ask you how you use it or how you like to cook it. It doesn’t happen on every item but it always happens in every transaction. I doubt it’s coincidental. I’m sure it’s part of their customer service practice.

Yesterday, I saw the same type of conversation occurring at the competitor. But that store took it up a notch.

The clerk told the buyer that the particular salt she was purchasing was from a 100-year-old salt mine in Eastern Europe. Being a storyteller myself, I doubted the fiction being told here. However, the customer didn’t. She hung on every word, asking questions about her “find.”

What the clerk was doing was an indirect way of complimenting the customer on a product well-selected and making her feel extra special about her purchase. I am sure she will go home and tell those who enjoy this salt that it was “mined” (or whatever salt hunting process was applied) from this century-old business. Fiction or not, I could tell it made her feel special.

 

Chamber Storytelling for Members

Now, I’m not advocating chambers make up stories about membership. But you don’t need to conjure up a fictitious salt mine. You likely have decades of stories from which to mine. Most people see stories as a way to entice new chamber members but they can be just as effective once someone signs as a member.

Sharing those success stories causes people to feel good about their investment. They see themselves as a part of a group that has been connecting people for decades and helping them succeed. Telling your chamber story will give people the inspiration they need to go for it.

Don’t think of chamber storytelling as simply a recruitment tool. It’s an engaging method for connection to existing members as well.

But for the chamber’s sake, ensure the stories you tell are at least based in fact or you may find yourself in a hole deeper than a Transylvanian salt mine.

 

By: Christina R. Green

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Our Authors

Frank Kenny is a successful entrepreneur, chamber member, chamber board member, chamber board of directors chair, and chamber President/CEO. He now coaches chamber professionals, consults with chambers, trains staff and members, and speaks professionally. He helps Chambers and Chamber Professionals reach their goals. See full bio.
Frank J. Kenny
Christina R. Green teaches chambers, associations and small businesses how to connect through content. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. She is a regular guest blogger on this site and Event Managers Blog. Christina is just your average bookish writer on a quest to bring great storytelling to organizations everywhere.Visit her site or connect with her on Twitter @christinagsmith. Helping small businesses, chambers & associations create content that inspires action. Everyone has a story.

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