If your chamber brand is feeling stale, it might be time for a rebrand. But before you go off and get lost in color and font choices, let’s get a few things straight. Hammering down these considerations will contribute to creating a solid brand from the beginning with fewer redos and a better outcome.
Navigating Chamber Turf Wars with Emotional Intelligence
Economist and New York Times columnist wrote, “If you’re doing your job right, some substantial group of people [is] going to be mad at you.” If anyone knows this to be true, it’s the chamber of commerce professional. While you’re trying to support the business community, bring about greater prosperity, increase economic development programs, advocate […]
Finally a Networking Event All Your Members Will Love!
Engagement is one of the most challenging aspects of hosting a networking event. You have serial networkers who work the room in an aggressive way. You also have people who attend knowing they must build a network for their business but the idea of making small talk with strangers is an activity about as appealing […]
AI Webinar Ideas for Your Chamber of Commerce
AI is all anyone seems to be talking about these days. There are the converts who love it and the people who are certain this is the beginning of the end. If your members are covering that spectrum of emotions, it’s time to introduce AI webinar topics. They may be curious about what AI can […]
How to Help Your Loneliest Chamber Members
According to a 2021 Harvard University study on loneliness, 36% of all Americans felt “serious loneliness.” The deepest affected were 18-25-year-olds (61%) and mothers of young children (51%). And it’s not improving as quickly as you might think now that concerns over the global pandemic have subsided. Loneliness rates have been increasing since the 1970s. […]
The Ultimate Chamber Guide to Finding and Hiring Good Employees
It’s still an employee’s market with more positions open than people actively seeking work. While you’re listening to your members complain about staffing issues and the inability to fill positions, and you invest your time and energy in the future workforce in your area through workforce development programs, you may be wondering how to implement […]
How To Get Chamber Members to Attend Events
Do you remember being a teenager? When a parent asked you to do something did you jump up immediately and execute with military precision or did you drag your feet, wanted nothing to do with it? Interesting. Well, your members may feel the same way about your invites to attend events. There’s only one way […]
Build Confidence in You and Your Chamber – By NOT Doing This
As chamber professionals, there are words and phrases we may use that sabotage our ability to build confidence or that derail our goals to build cohesion or inclusion. Language is incredibly important, not just to our career advancement but to organizational culture as well. When you speak you are communicating your values, beliefs, and preferences […]
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