Frank J. Kenny's Chamber of Commerce Industry Blog

Chambers have limited resources and are often called upon to stretch their budgets with the kind of flexibility only a circus performer can appreciate. Chamber pros must also use their time wisely because it, too, is a valuable resource. So when it comes to marketing, that means–just like their member businesses–they’re looking for a good […]

Before we talk about how chambers can help members right now, I want to share a recurring dream. Maybe you’ve had it too? You’re getting ready to go somewhere, on vacation or you’re packing up to leave school, catch a flight, leave work or move out of a place you used to live. You think […]

A strategic plan for your chamber sounds like an important thing. Yet many chambers don’t have one–or don’t have an adequate one that positions them for success. If you’re wondering how to go about creating one for your chamber–or if you’re concerned that your chamber’s strategic plan may not be the best it can be–read […]

If you’re a new Chamber CEO, President or Executive Director, your first few weeks are vital. You’re a high-achiever, so you’ll be eager to hit the ground running and make things happen! But … read on to see what things to NOT do. Leading a chamber is different than operating a business. Business owners basically […]

Sponsorship ideas are hard to come by. Everything feels old after a while. It’s the same “get your logo here ” opportunities that just aren’t that inspiring. And if they’re not inspiring, sponsors won’t want to give your chamber money. So how can you give your sponsors what they want? First, you have to understand […]

COVID changed so much about how we interact. Now that it seems to be almost “over,” it looks like COVID-“inspired” trends aren’t going away. McKinsey & Company revealed eight trends in 2021 that will change the way everyone, including chambers of commerce, will do business for years to come. Here’s how you can respond to […]

Chamber of commerce staff and members in Gens X, Y and Z might hear the words “chamber membership directory” and think it’s about as exciting (and relevant) as a telephone book. But it doesn’t have to be that way. Chamber membership directories can still be a dynamic, relevant and worthwhile project — but it’s going […]

I often suggest that chambers create press releases for their events and other special happenings to get free publicity. It surprises me how many people these days don’t have the relationship with their local news entity that they once did. But I guess now that everyone is a publisher, it feels less necessary to some. […]