Are the first-year businesses in your community struggling? The challenges are huge for new businesses. If they’re brick and mortar establishments, you probably have an answer to that question right away. But how are the indies doing? How are the startups without a physical home or the solopreneurs doing? According to the U.S. Bureau of […]
The Chamber Golf Tournament: Time to Replace It?
The chamber golf tournament is a venerable event but it might not stand the test of time indefinitely. Golf used to be the way business got done. Today, people have more diverse interests. The younger generation isn’t quite as interested in taking up golf as their parents. Now, some communities are noticing that their golf […]
How Long Have You Worked In The Chamber Industry?
Chamber professionals don’t get to interact in person very often, but like most humans, we’re curious about people like ourselves. I got a great response to this tweet asking “How long have you worked in the chamber industry?” How about you? Click the tweet and let me know…
A Guide to Creating Awesome Images for Your Chamber of Commerce
This is a round-up post of some of the best tips we’ve shared over the years for creating amazing, evocative images for your chamber. There are also four tools mentioned here to make using images easy, even without any design experience. Finally, we have image ideas for when you’re not feeling all that creative. With […]
Opportunity Zones: What Your Chamber Needs to Know to Leverage Them
On April 9, 2018, an exciting thing happened to economically-distressed areas across 18 states. They were designated as “opportunity zones.” Now, in 2019 there are zones in all 50 states, as well as Washington, DC and five U.S. territories. These could be huge for your community, so your chamber needs to know what opportunity zones […]
A Creative Way to Use Storytelling for Your Chamber
Telling your chamber story is incredibly important. It helps people identify with you; can drive membership sales; helps people to know, like, and trust you; and shows a side that is difficult to show in a more formal situation. Storytelling is an art. Here’s a creative way to use it for your chamber. Marketers who […]
Everything You Need to Know About Rebranding Your Chamber
Rebranding your chamber? We’re only into the second quarter of 2019, but have you looked at your website recently? What about your logo? What are they saying about you? Just as it’s possible to look dated if you’re still wearing your hair in a pompadour or “The Farah” (hey, those styles could come back), the […]
Small Chambers: 12 Ways You Can Make a BIG Impression (even with tiny budgets)
When it comes to making a big impression on the community and surrounding areas, small chambers sometimes lament that they simply don’t have the budget to make the same sort of impact that their larger counterparts can. But there are ways to win over their hearts and minds for very little investment. Here are 12 […]
