Frank J. Kenny's Chamber of Commerce Industry Blog

On April 9, 2018, an exciting thing happened to economically-distressed areas across 18 states. They were designated as “opportunity zones.” Now, in 2019 there are zones in all 50 states, as well as Washington, DC and five U.S. territories. These could be huge for your community, so your chamber needs to know what opportunity zones […]

Telling your chamber story is incredibly important. It helps people identify with you; can drive membership sales; helps people to know, like, and trust you; and shows a side that is difficult to show in a more formal situation. Storytelling is an art. Here’s a creative way to use it for your chamber. Marketers who […]

Rebranding your chamber? We’re only into the second quarter of 2019, but have you looked at your website recently? What about your logo? What are they saying about you? Just as it’s possible to look dated if you’re still wearing your hair in a pompadour or “The Farah” (hey, those styles could come back), the […]

When it comes to making a big impression on the community and surrounding areas, small chambers sometimes lament that they simply don’t have the budget to make the same sort of impact that their larger counterparts can. But there are ways to win over their hearts and minds for very little investment. Here are 12 […]

How do you get more volunteers? Recruiting and securing them can be a challenge. People are pulled in a number of different directions these days so getting on their “list” for time requires some finesse. Plus, you can’t choose just any old person because volunteers reflect on your chamber. So how do you find good, […]

Member engagement is the key to retention. You’ve undoubtedly heard that more than you care to. But how do you engage with members? What’s the magic potion? Keep reading to find out… Okay, there isn’t one single magic button to press but the good news is that there are a number of activities you can […]