Onboarding is an incredibly important part of the member life cycle. You want to be sure to welcome new members to start the relationship off with the right tone. At the beginning point of your relationship, a new member is likely very enamored with the chamber and the investment they have just made. You are […]

I was fortunate enough recently to spend a couple of hours with Norma Davey and Frank Kenny. As we talked about chambers and social media, we discussed social media personas. This topic came up because we saw the need to share more personal information on social media by chamber leadership and staff members. Since people […]

Personalization marketing and personalized marketing have become the baseline expectation of most consumers (that means your chamber members, too). If you use technology on a regular basis, chances are you’ve become a little spoiled. Most of us want things quick and easy. Because of that, we find it frustrating when we have to wade through […]

If you’re like most chambers, your resources are very precious to you. You’re probably always looking for ways to stretch your budget and guard your time. If you are the only employee of your chamber and you’re in charge of the day-to-day operations as well as the marketing and new memberships, you may be maxed […]

You’ve probably wondered how to use video to get more new chamber members with video … because video is HOT! That’s probably one of the understatements of the decade. YouTube has a billion monthly viewers (about a third of the world’s internet users), is the world’s second-largest search engine, and accounts for the watching of […]

As a chamber professional, you likely know the value to your members of bringing in speakers. But if you are a smaller chamber, or one with a very tight budget, hosting high-caliber speakers can seem like an impossibility.  Yet, we are a very enterprising group, aren’t we?  If you want to bring in speakers but […]

Have you ever planned a chamber networking event, gotten really excited about the crowd and the possibilities, created what you thought would be a fun game for attendees to play to get to know one another, and then… Nothing. Crickets. Instead, they ask each other the questions – questions you so carefully thought out that […]

If you are in the chamber world, you obviously have a very strong affection for your town. You get to see first-hand the amazing things that the economic development council, the chamber, and your citizens are doing. It probably makes you quite proud. But translating that into good social media post ideas or blog post […]