Branded promotional items aren’t just freebies—they’re powerful tools to boost visibility, strengthen relationships, and even generate revenue for your Chamber of Commerce. Whether you’re welcoming new members, engaging event attendees, or connecting with the community, the right swag can leave a lasting impression. And the best part? With smart sponsorship strategies, you don’t have to […]
How Storytelling Can Help Your Chamber Influence Policy and Support Local Businesses
Storytelling is a critical part of any chamber’s marketing arsenal, but it should also be an effective part of your advocacy at all levels. When you say the word “advocacy” and tell your members you are advocating for them, most people tune out—especially in today’s hot-button climate. Political actions turn people off—that is, until they […]
How a Chamber Membership Drive Can Supercharge Your Membership and Budget
Membership drives are a love ’em or hate ’em undertaking. Many chambers have found success in these high energy blitzes, while others have attracted a lot of the “wrong” types of members–the one and done of the world. So how do you know if a member drive is right for your chamber? There are a […]
Long-form Video Trends for 2025
We have often said, short form video is all the rage but guess what’s making a comeback? That’s right–long form. How do we know? Platforms like TikTok are incentivizing creators to make longer videos. Sure, shorts are still awesome for entertainment. But inspiration and education thrive in long video format. And long doesn’t mean boring. […]
What To Do When Your Board Starts Micromanaging You
As chamber professionals, we’ve all experienced it—the well-meaning board member who wants to rewrite the marketing copy, redesign the logo, or micromanage social media strategy. While board engagement is essential for a chamber’s success, there’s a fine line between strategic oversight and operational interference. How much should your board be involved in something like marketing, […]
Budget-Friendly Centerpiece Ideas for Your Next Chamber Event
Event centerpieces make a room more inviting and can tie your theme together. But the same flowers and balloons can become overdone, not to mention pricey these days. But what choices are out there if you don’t have a huge budget? Take a look at these fab ideas from chamber pros across the country: Inventive […]
New Year, New Chamber Pro
It’s a new year. Are you ready for change but hate resolutions? We have a few ideas. If you’re like most people, you fall into one of two camps–those who see the new year as a glorious beginning to work, life, and the chamber (in which case you’re “team resolutions”) or you think new year’s […]
Making Small Business Season a Year-Round Chamber Priority
Small Business Season has become a powerful tool for chambers to champion their local economies. By rallying community support around small businesses during the holidays, we’ve seen tangible benefits for the businesses and their communities. But why limit that momentum to just a few weeks each year? As chamber pros, we have the unique ability […]
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