No one would argue that the key to new memberships as well as retention is providing value for member businesses. But how do you do that in a world where everyone wants to be catered to? It’s difficult to scale. Here are a few tips as well as questions you can ask to help ensure […]
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Finding the Ideal Chamber Hire
It finally happened. Your board approved a budget that would allow you to get some long-needed help. You want a general assistant. But your board thinks you would be better off with someone with a specific skill set–such as a marketer, membership salesperson, or a legislative person. Everyone wants the new addition to be a […]
Video Content Ideas for Your Chamber
Do you want to reach a younger generation at your chamber? Then video content is your ticket. Millennials and Gen Z flip through videos in their spare moments like Boomers and Gen X read emails. Waiting in line? Watch a video. Waiting for a conference call or Zoom meeting to start? Videos. Watching TV? Yep, […]
Diversity, Equity, & Inclusion (DEI) for Small Chambers of Commerce
Diversity, equity, and inclusion (DEI) are essential components of a healthy and productive workplace. Fostering diversity in the workplace creates a more equitable and just environment. It also has been shown to lead to increased innovation, creativity, and productivity. But how do you embrace diversity initiatives (DEI) for small chambers of commerce or even a […]
Beyond Networking: Get More Member Engagement with These Chamber Programs
We’re showcasing 9 creative chamber programs and initiatives that go beyond traditional networking events. Here’s how you too can foster meaningful connections, facilitate member collaboration, and drive long-term member engagement. Chambers have traditionally been seen as a networking group. Businesspeople expect to go to a chamber event with plenty of business cards in hand, shake […]
How to Use Chatbots to Serve Your Chamber Members 24/7
I’ve been known to make a lot of jokes about the rise of the machines and the Terminator franchise when it comes to the current uptick in AI-generated and ChatGPT content. At first, it bothered me. We’re trying to learn how to use chatbots and other tools that could supplant us. Being replaced by a […]
How to Create a Lead Magnet for Your Chamber
How’s your email list? Who’s on it? Is your list comprised only of members and former members? Do you know how to create a lead magnet to add to your list? If not, then you are missing an opportunity. Building an email list and staying in touch with list members is the best way to […]
Tiered Dues Structure: 9 “Must Dos” for Chambers
Blame it on Burger King or Subway, but people want to have it their way. Basing membership dues on headcount instead of a tiered dues structure is a quick way to turn off a lot of businesses these days. With the downturn in the economy, value is critical to organizations. It’s difficult to show large […]
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