Frank J. Kenny's Chamber of Commerce Industry Blog

Diversity, equity, inclusion. I am embarrassed to say that when I heard more and more communities striving to address issues with diversity, equity, and inclusion, I thought that was an individual decision and somewhat akin to implementing a marketing strategy–one that had best practices but not necessarily a right way or wrong way to implement […]

Do you use Twitter? Probably. How about Twitter Spaces? Never heard of it? It’s relatively new, but with anything social media, it’s best find out fast. Why it is taking off so fast? To begin with, it’s because so many people use Twitter. Athletes do. Professionals, kids, parents of those kids do. So do young […]

There’s been a terrible, hidden cost of this pandemic for women, particularly working moms. The most recent federal funding bill addressed the need to help women reenter the workforce because so many of their careers (or current positions) were hampered by women having to take on the role of teacher for their children. What else […]

Have you read the op-ed pieces recently? People on both coasts are clamoring for “Immunity Nights” as a way to help local businesses after Johns Hopkins professor Dorry Segev and Bloomberg School of Public Health professor Marty Makary published an opinion piece launching the idea in the Washington Post on February 25th . Will your […]

Are you looking for additional sources of chamber non-dues revenue? Have you thought about affinity programs? Affinity programs can make it possible for your chamber to increase its non-dues revenue with no additional efforts by directing people to things they’re already buying anyway. This could end up being one of your easiest sources of non-dues […]

“Value-added” chamber memberships seem like a no-brainer, right? Of course. Every chamber professional wants to add value to their memberships. They want members to know that a chamber membership is valuable. But that’s not exactly what we mean in this context. Let’s explore what “value-added” memberships are and how you can leverage them to improve […]

Boy, virtual events have certainly given us a challenge this year, not to mention finding lunch and learn topics during a pandemic. Not only can it be hard to engage people with multiple distractions in their households but we’ve also had to listen to people complaining about paying for virtual events. But regardless of the […]

Chambers of commerce cannot live on member dues alone, right? Non-dues revenue must be part of the equation. The industry average is that dues make up only 44% of a chamber’s budget. That leaves non-dues revenue to make up the remaining 56% of the average chamber’s revenue. Non-dues revenue is a whole lot more scalable […]